by Mistina Picciano
May 27, 2013
Monday Madeleines
Over the years, ardent attempts have been made at scent-generating technology, none of which have taken hold. Today, it’s all about digital. If the technology takes hold it, could change things considerably. Who wouldn’t want to smell a yummy loaf of freshly-baked bread on their smartphone?
Tagged as:
Digital Olfactory Society,
digital scent technology,
Domino's Pizza
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by Travis Heermann
May 22, 2013
White Papers
And by “black hole”, I mean the Recycle Bin. Here’s the problem with a lot of white papers: companies forget that the white paper must have value to the audience. Yes, the audience is potential clients, and yes, the white paper’s main purpose is to establish credibility/authority. However, to generate leads, the white paper must [...]
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Last week, the store where my husband and I registered for our wedding sent me an email announcing their annual wedding band event. Having recently celebrated my five-year anniversary, I had a negative reaction. The store had my wedding date on file. Why waste my time with a notice about an irrelevant event?
Writing and marketing tips from Market It Write. 
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