Keep Your White Papers out of the Black Hole

by Travis Heermann on May 22, 2013

Image for Keep Your White Paper out of the Black HoleAnd by “black hole”, I mean the Recycle Bin.

Here’s the problem with a lot of white papers: companies forget that the white paper must have value to the audience.

Yes, the audience is potential clients, and yes, the white paper’s main purpose is to establish credibility/authority. However, to generate leads, the white paper must offer value, walking the fine line between 25-page sales brochure and educational document. The white paper works best when it gives something of real value to prospects, something they need to know, or can use right now.
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Monday Madeleines – Roundup of Marketing Fails

by Randy Duermyer on May 20, 2013

Monday Madeleines Image

Marketing fails seem to be everywhere. Are they getting more common, are we growing more sensitive to marketing efforts, or has it just become much easier to share them? You be the judge. One thing’s for certain, they can be pretty darned funny. Enjoy!

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Build a Better Newsletter in 9 Weeks

by Mistina Picciano May 14, 2013 Newsletter Marketing

Despite an abundance of newsletters that are bad, boring or both, newsletters are still an important marketing tool for several reasons: They go directly to your audience. They keep your organization top of mind. They can be retrieved and read by subscribers at their convenience. When passed along to others, they act as a personal [...]

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Monday Madeleines – Let’s Do the Time Warp

by Mistina Picciano May 13, 2013 Monday Madeleines

“It matters if you just don’t give up” – Stephen Hawking. Diagnosed with amyotriphic lateral sclerosis (ALS) in 1963, Hawking has beaten the odds and has been a commanding fixture in unlocking the mysteries of the universe. We’re glad he never gave up.

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Monday Madeleines – And the Beat Goes On

by Mistina Picciano May 6, 2013 Monday Madeleines

This week’s issue is all about music. Nietzsche said, “Without music life would be a mistake.” We agree. Have a great Monday and remember that today is “International No Diet Day.” Indulge in something yummy…without the guilt.

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Monday Madeleines – The Sweetest Thing

by Mistina Picciano April 29, 2013 Monday Madeleines

Who doesn’t like sweets? Cake, chocolate and candy are favorites, no doubt. This week we look at some sweet things: sugary modern art, extreme dessert combos and interesting uses for cake and chocolate. And by the way, a birthday shout out to the late Duke Ellington, who would have turned 114 today.

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Monday Madeleines – Look for the Helpers

by Mistina Picciano April 22, 2013 Monday Madeleines

With last week’s tragic Boston Marathon bombing and the devastating fertilizer plant explosion in West, Texas, anger and sadness swell. Questions churn. Hearts are heavy. But when you stop and look beyond the devastation, you’ll find life-affirming goodness. We stand strong with everyone affected by these two events and send our heartfelt thoughts of healing [...]

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Monday Madeleines – It’s a Barbie World

by Mistina Picciano April 15, 2013 Monday Madeleines

She’s multi-cultural, futuristic, a collector’s passion and brave enough to go without makeup. She’s been bald, a presidential candidate and celebrated with celebrity likenesses. She’s Barbie, a style and cultural icon for decades and still going strong. Happy Monday – we hope it’s the best.

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Monday Madeleines – Batter Up!

by Mistina Picciano April 8, 2013 Monday Madeleines

We’re excited about the start of the new season, so this week we bring you all things baseball. Like memorable movie quotes, a ballpark video game, origins of team names and a boy who became a legendary villain. We also remember Hall-of-Famer Jim “Catfish” Hunter who would be 67.

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Monday Madeleines – It’s All in a Word

by Mistina Picciano April 1, 2013 Monday Madeleines

Words. We love them; we hate them; we love to hate them. This week we kick off with a nod to words that have no meaning; to words that have lost all meaning; and to words that should be resurrected, perhaps. Anyway, it’s April Fool’s Day so keep a watchful eye out, and pranksters unite!

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