Why You Should Segment Your Mailing Lists

by Mistina Picciano on June 19, 2013

list-segmentation-1386177_53512989Last week, the store where my husband and I registered for our wedding sent me an email announcing their annual wedding band event. Having recently celebrated my five-year anniversary, I had a negative reaction. The store had my wedding date on file. Why waste my time with a notice about an irrelevant event?
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Monday Madeleines – Life’s a Beach

by Mistina Picciano on June 17, 2013

Monday Madeleines Image

Last week we covered ice cream, so it only seemed appropriate that this week we should go to the beach. After all, what would those lazy, hazy, crazy days of summer be without the beach? Enjoy your week, and remember: life’s a beach!

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Sharpen Your Presentation Skills (or How to Keep Your Audience Awake)

by Guest June 12, 2013 Business Development

Whether you’re presenting to clients, colleagues or the public, your presentations need to hit their mark.

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Monday Madeleines – I Scream, You Scream…

by Mistina Picciano June 10, 2013 Monday Madeleines

The countdown to summer has begun and our taste buds are screaming in anticipation. So this week we look at summer’s favorite cold and creamy treat: ice cream. No one knows for sure how it all came about, but we tip our hats to King Tang of Shang, Nero and King Charles I for their [...]

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Putting a Unique Spin on Your Marketing Materials

by Guest June 7, 2013 Guest Posts

Guest post by: Angela Allen Tired of ho-hum, been-there-done-that marketing materials? Does all of your marketing look suspiciously like that of your competition? Are you ready to move forward with something more edgy and interesting? It’s as easy as 1-2-3.

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Monday Madeleines – Dinosaur Dreams

by Mistina Picciano June 3, 2013 Monday Madeleines

This week we kick off with all things dinosaur. From cloning to the bizarre, we’re fascinated with these prehistoric creatures and find it interesting that some would want to bring them back to life. Today is National Repeat Day. Happy Monday. Happy Monday.

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Monday Madeleines – Smells Like Digital

by Mistina Picciano May 27, 2013 Monday Madeleines

Over the years, ardent attempts have been made at scent-generating technology, none of which have taken hold. Today, it’s all about digital. If the technology takes hold it, could change things considerably. Who wouldn’t want to smell a yummy loaf of freshly-baked bread on their smartphone?

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Keep Your White Papers out of the Black Hole

by Travis Heermann May 22, 2013 White Papers

And by “black hole”, I mean the Recycle Bin. Here’s the problem with a lot of white papers: companies forget that the white paper must have value to the audience. Yes, the audience is potential clients, and yes, the white paper’s main purpose is to establish credibility/authority. However, to generate leads, the white paper must [...]

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Monday Madeleines – Roundup of Marketing Fails

by Randy Duermyer May 20, 2013 Monday Madeleines

Marketing fails seem to be everywhere. Are they getting more common, are we growing more sensitive to marketing efforts, or has it just become much easier to share them? You be the judge. One thing’s for certain, they can be pretty darned funny. Enjoy!

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Build a Better Newsletter in 9 Weeks

by Mistina Picciano May 14, 2013 Newsletter Marketing

Despite an abundance of newsletters that are bad, boring or both, newsletters are still an important marketing tool for several reasons: They go directly to your audience. They keep your organization top of mind. They can be retrieved and read by subscribers at their convenience. When passed along to others, they act as a personal [...]

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