by Mistina Picciano on August 30, 2010
Welcome to Volume 8 of Market It Write’s Monday Madeleines, our collection of interesting, funny and sometimes controversial content we encountered in the past week.
We hope you’ll share some amazing content you’ve found and that you won’t forget to leave a comment, as we’d really love your feedback.
Stay Puft Marshmallows from Ghostbusters Made Real
Fans of the 1980s comedy Ghostbusters may be rejoicing that their dreams have finally become reality, with Stay Puft brand marshmallows. Eater.com reports that these officially licensed collectibles contain over 100 mg of caffeine each and come in a keepsake “marshmallowy-feeling box.” Thanks to @AnthODotCom for calling our attention to this one.
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Tagged as:
brains,
jerry lewis,
lola the cat,
outer space,
Social Media Marketing
by Mistina Picciano on August 27, 2010
“What is the writer’s first job?”
Award-winning mystery novelist Reed Farrel Coleman asked the question at a recent workshop sponsored by the Mystery Writers of America.
A few attendees ventured educated guesses like “develop plot” or “sit down and write.”
Some enlightened soul soon voiced the answer Coleman was seeking: “To entertain.”
Exactly. He expanded this concept by restating it as “to engage the reader.”
The goal of the first sentence is to grab readers by the throat and convince them to read the second sentence, which is designed to propel readers toward the next sentence… and the next… and the next.
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Tagged as:
copywriting,
marketing copy,
sales copy