What is Good Writing, and Does it Really Matter Today?

by Melissa Manozzi on February 4, 2016

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Good writing gives energy, whatever it is about.Marilyn Hacker

In today’s world of texting and Twitter, we often believe that the less we write, the better and that grammar and spelling are secondary to “short and sweet.” But whatever business or career you are in, writing is still important.

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Using Social Media to Attract and Keep Customers (Part I)

by Melissa Manozzi on January 28, 2016

Using Social Media to Attract and Keep CustomersThese days nearly everyone is on Facebook, Twitter, Pinterest or some other social media platform. There’s no doubt that the numbers speak for themselves. According to Jeffbullas.com, there are now nearly 7.2 billion people on the planet, and 2.1 billion of them have social media accounts.

Depending on your industry and market, you may need to rethink whether or not your marketing strategy should include social media. [Read the full article…]

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Lunch and Learn 3: Planning to Produce Your Newsletter

by Mistina Picciano January 20, 2015 Email Marketing

This is the third installment of a multi-part series on newsletter marketing from a Lunch and Learn session for The Alternative Board. In Part 3, I talk about planning for production of your newsletters, and cover some important issues, such as:

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Experts Panel Shares Thoughts on Marketing Trends for 2015

by Mistina Picciano January 14, 2015 Business Development

The new year always elicits predictions for what lies ahead in nearly all aspects of life. This year, my friend and business associate, Peter Levinson included me in his panel of experts to share what we see in our crystal ball.

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Lunch and Learn 2: Using Newsletters to Meet Your Business Goals

by Mistina Picciano January 12, 2015 Email Marketing

This is the second installment of a multi-part series on newsletter marketing from a Lunch and Learn session for The Alternative Board. In Part 2, I explain what you need to think about before you dive into a newsletter marketing campaign to make it a great situation for everyone, like:

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Monday Madeleines – Renew and Reinvent in 2015

by Mistina Picciano December 29, 2014 Monday Madeleines

The end of 2014 brings a time to renew and reinvent ourselves. This week marks the final post of Monday Madeleines and we are moving on with plans for new content. In the meantime, we’ve collected a few tips to help you reinvent yourself in the new year. Enjoy and Happy New Year! 

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Monday Madeleines – Social Media Addicted?

by Mistina Picciano December 22, 2014 Monday Madeleines

The holidays are here! Are you worried about going through social media withdraw for a few days? Are you planning your holiday about what will get shared or re-tweeted? Don’t worry, you’re not alone. Happy Holidays and step away from that social netowrk!

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Monday Madeleines – ‘Tis the Season for a Holiday Party

by Mistina Picciano December 15, 2014 Monday Madeleines

It’s that time of year again: time for the holiday office party. So this week we take a look at some tips for making the holiday season – and the holiday party – bright. Cheers!

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Monday Madeleines – Ads: Love ’em or hate ’em?

by Mistina Picciano December 8, 2014 Monday Madeleines

Do you fast forward through ads on your favorite TV show? Flip magazine pages without looking at ads? Many do, but the cost of doing so is to miss out on the creativity, persuasion and sheer art that advertising has to offer. Here’s a look at some of advertising’s best of 2014.

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Monday Madeleines – Man’s Best Friend

by Mistina Picciano December 1, 2014 Monday Madeleines

Are dogs man’s best friend? Who is waiting at the door to run circles around you when you get home? You only have to look into a dog’s eyes to see the unconditional trust. Though we certainly love cats, this week is for the dogs. Enjoy!

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