Monday Madeleines – August 30, 2010

by Mistina Picciano on August 30, 2010

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Welcome to Volume 8 of Market It Write’s Monday Madeleines, our collection of interesting, funny and sometimes controversial content we encountered in the past week.

We hope you’ll share some amazing content you’ve found and that you won’t forget to leave a comment, as we’d really love your feedback.

Stay Puft Marshmallows from Ghostbusters Made Real
Fans of the 1980s comedy Ghostbusters may be rejoicing that their dreams have finally become reality, with Stay Puft brand marshmallows. Eater.com reports that these officially licensed collectibles contain over 100 mg of caffeine each and come in a keepsake “marshmallowy-feeling box.” Thanks to @AnthODotCom for calling our attention to this one.
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What Do Marketing and Mysteries Have in Common?

by Mistina Picciano on August 27, 2010

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“What is the writer’s first job?”

Award-winning mystery novelist Reed Farrel Coleman asked the question at a recent workshop sponsored by the Mystery Writers of America.

A few attendees ventured educated guesses like “develop plot” or “sit down and write.”

Some enlightened soul soon voiced the answer Coleman was seeking: “To entertain.”

Exactly. He expanded this concept by restating it as “to engage the reader.”

The goal of the first sentence is to grab readers by the throat and convince them to read the second sentence, which is designed to propel readers toward the next sentence… and the next… and the next.

[Read the full article…]

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What’s Your Story?

by Mistina Picciano August 25, 2010 Communication
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Try this exercise. Take a sample of your marketing materials, something that will likely form a prospect’s first impression: your website home page, a brochure. Take a similar sample from two or three of your competitors. Read these passages and highlight any similarities among them. Do you stand out from the crowd? Or are you [...]

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Monday Madeleines – August 23, 2010

by Mistina Picciano August 23, 2010 Monday Madeleines
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Welcome to Volume 7 of Market It Write’s Monday Madeleines, in which we serve up some tasty goodies to help get your work week off to a running start. Don’t forget to leave a comment. We’d love your feedback. Share:

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Does Your Website Make You Sound Like “That Guy”?

by Mistina Picciano August 20, 2010 Audience
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We all know the type: He’s the one at the cocktail party or networking breakfast you can’t escape fast enough. Why? Because he’s going on and on about nothing that you care about. Recently, a friend introduced me to a web developer, usually one of my favorite new contact categories. He heard what we do [...]

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Monday Madeleines – August 16, 2010

by Mistina Picciano August 16, 2010 Monday Madeleines
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Before you get too engrossed in this week’s activities, we hope you’ll take a few minutes to sample and savor our weekly roundup of fun and interesting content we call our Monday Madeleines. Enjoy! Do not go gentle into that good night – Dylan Thomas Beaver born in the wild in UK for first time [...]

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Monday Madeleines – August 9, 2010

by Mistina Picciano August 9, 2010 Monday Madeleines
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Before you embark on yet another week, why not take a few minutes to enjoy our latest edition of Monday Madeleines? We hope you’re enjoying this feature as much as we enjoy bringing it to you each week. Share:

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How to Screw Up a Good Promotion – Customer Service Gone Wrong

by Travis Heermann August 5, 2010 Customer Service
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A large supermarket chain near my abode also runs a convenience store-style gas station in front of the supermarket. They run a thoroughly marketed promotion whereby customers receive a discount for gas based on how much money they spend on groceries. Having just dropped a serious chunk of change on groceries, I received a fuel [...]

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Monday Madeleines – August 2, 2010

by Mistina Picciano August 2, 2010 Monday Madeleines
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I’ll be at The Mysterious Bookshop at 58 West Warren Street (between Church and West Broadway in Lower Manhattan) this Wednesday night to celebrate my fiction debut and the release of Indian Country Noir, the latest book in Akashic Books’ award-winning noir anthology series. If you’re in the area, stop by and say “hello.” The [...]

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How to Circumvent Resistance and Stay Out of the Trash Bin

by Travis Heermann July 29, 2010 Communication
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In an age super-saturated with marketing messages, your prospects have developed such an aversion to being sold anything that you have to overcome resistance at every step. They pick up your direct mail package, see what it is… and toss it in the garbage. So you add some intriguing copy or graphics to the envelope, [...]

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