From the monthly archives:

February 2009

Copyediting vs. Copywriting

by Mistina Picciano February 24, 2009 Editing

Sometimes clients don’t have the budget to hire a writer to handle a project from start to finish. In these cases, it often makes sense to use copyediting services, where a professional editor reviews and cleans up work produced by the client. We offer different levels of copyediting, depending on a client’s needs and budget. [...]

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Inspiration, please?

by Mistina Picciano February 19, 2009 Marketing

Want people to read your marketing material? First, make that material about them – not you. And make it useful. Show your target audience that you understand their challenges, and share some ways to make their lives easier. Per John C. Maxwell, “People don’t care how much you know until they know how much you [...]

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How many teapots are you raising?

by Mistina Picciano February 17, 2009 Business Development

During my recent trip to Taiwan, I had the delightful opportunity to spend an afternoon with master blogger and tea aficionado Stéphane Erler of the Tea Masters Blog. At one point, the conversation turned to teapots and the process of “curing” the vessel. Repeatedly brewing the same type of leaf in the teapot permeates the [...]

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Crazy for Kindle?

by Mistina Picciano February 10, 2009 Books

Are you psyched about Amazon’s Kindle 2 press conference yesterday? Or did you even notice? Whether you’re enamored, intrigued or underwhelmed by the device, the Kindle illustrates the fact that people are still spending money—where they find value. When I told my husband about the upcoming release of Kindle 2.0, he suggested that Amazon would [...]

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The Secret to Writing Success

by Mistina Picciano February 3, 2009 Writing

Let’s be brutally honest here. I don’t feel like writing right now. It’s my last day of vacation. The sun is shining. Taichung beckons nearby, with exotic sights unseen and culinary delights untasted. This time tomorrow, I’ll be at the airport, preparing to fly back to the bitterly cold Northeast. But therein lies the secret [...]

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