From the monthly archives:

March 2009

Speech Versus Writing—One Pitfall of Not Knowing the Difference

by Travis Heermann March 27, 2009 Writing

Consider this: casual writing arises from casual speaking. We naturally use a lot of contractions in our speech, most often without thinking about them. (A contraction is the mashing together of a noun and verb am/is/are.) You’re (you are) and they’re (they are) are ubiquitous in speech, and they also lead to some of the [...]

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It’s. Embarrassing.

by Mistina Picciano March 21, 2009 Editing

Last week, I received an email from a blog I subscribe to, one I’ve always regarded as highly professional. That opinion dipped somewhat when I saw the headline misusing the word “it’s.” “5 Things [FORTUNE 50 COMPANY] is Doing to Improve It’s Image (That You Can Do, Too!)” These master marketers had mistakenly used the [...]

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Casual vs. Formal Writing? Know Your Audience!

by Travis Heermann March 19, 2009 Audience

Who wouldn’t like to sit around home and work in pajamas, go to work in blue jeans and a T-shirt, and wear fuzzy slippers around the office? If you’re a freelancer, you might get to do just that, but most of us don’t have that luxury. Nevertheless, in recent decades, many workplaces have relaxed dress standards [...]

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10 Ways to Get Started with Social Media

by Mistina Picciano March 11, 2009 Social Media Marketing

Still trying to make sense of social media? You’re not alone. So Facebook has more than 175 200 million active users. And more than six million people are microblogging through Twitter. Many businesses and organizations are taking a “watch-and-see” approach to social media marketing. For those who want to join the online conversation, two words [...]

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Spam Squared

by Mistina Picciano March 2, 2009 Business Development

If you’ve sent me an email in the last few months, you’ve received an auto-reply message with instructions on how to reach me immediately. This auto-email irritates some (including my husband), but I’ve found the service (AwayFind) helpful in identifying urgent messages. Basically, if you need to reach me, you fill out an online form [...]

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