From the monthly archives:

April 2009

Don’t Leave ‘Em Dangling

by Travis Heermann April 30, 2009 Editing

Here’s something to avoid in your written communications. Inexperienced writers (and even some experienced ones!) occasionally make dangling participle errors. Sound like something your high-school English teacher would say? Maybe, but professionals do not dare to make errors like these. Professional-level writing requires a professional-level understanding of grammar and clarity. A participle is a verb [...]

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7 Marketing Questions to Survive a Down Economy

by Travis Heermann April 23, 2009 Business Development

With businesses everywhere scrambling to maintain their customer base, some basics can occasionally be forgotten amidst panic and uncertainty. So let’s get back to basics. Some studies estimate that the typical American is subjected to more than 30,000 marketing hits a year, or more than 80 hits a day. Depending on where one lives, that [...]

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Understanding your Audience

by Travis Heermann April 3, 2009 Audience

In a previous post, we discussed how critical it is to understand your audience, so that you can speak to them most effectively. Casualness and formality are different styles. It’s important to be able to write in styles across the formality spectrum, but they have the same purpose: to help you connect most effectively with [...]

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