From the monthly archives:

May 2009

Do Your Documents Show Your Age?

by Mistina Picciano May 21, 2009 Editing

Back in the day, Ms. Nancy Duty taught me—and the rest of Bruceville-Eddy High school—to use two spaces at the end of every sentence and after colons. Most of us were learning to type on IBM Selectrics, although a few were using the newfangled electronic typewriters. (The previous year, my eighth-grade class had started to [...]

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7 Critical Elements in Direct Marketing Campaigns

by Travis Heermann May 15, 2009 Marketing

Direct marketing campaigns require seven proven elements to be successful. Omitting any of these can seriously reduce the effectiveness of your efforts. Target Audience Development – Who is your audience/target market? Identify specific characteristics/needs/wants of your ideal customer and develop ways to appeal to those characteristics. List Management – Your prospect database is the single [...]

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Playing the Numbers Game: Percentages & Time

by Mistina Picciano May 5, 2009 Editing

Howard Levy, principal of Red Rooster Group, asks the following questions about proper style for percentages and time: When you have a range of numbers referred to in a sentence, do you use an en dash or the word “to”? As in “20 to 40%” or “20 – 40%”? Also, would you use the % [...]

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