by David Sattler
June 29, 2009
Marketing
Most advertising and marketing seems to talk to itself, with companies touting things only of interest to themselves. For example, I recently had a meeting with a business owner who was complaining about the time he’d wasted that morning listening to a presentation/sales pitch from an accounting firm that wanted his business. He’d seen them [...]
Tagged as:
audience,
business communication,
messaging
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by David Sattler
June 23, 2009
Business Development
Today we interviewed a new client who has devised a fiendishly simple, yet remarkably effective, sales strategy: he shows up. More specifically, he gives an underserved niche in his industry — a very large niche — the time of day. In return, they give him large checks. “Eighty percent of success,” as Woody Allen famously [...]
Tagged as:
relationships,
sales
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