In his super-useful Toilet Paper Entrepreneur blog, Mike Michalowicz (author of, what else?, The Toilet Paper Entrepreneur) explores why female entrepreneurs are starting to lead the entrepreneurial charge. MIW president Mistina Picciano weighs in with Tip #34:
Cooperation/Teambuilding. Women are more likely than men to seek help. (What percentage of men read instruction manuals or ask for directions?) Creating support networks allows women to learn from one another’s successes and failures. Just as I’ve seen a number of women who work with coaches or who join networks like Ladies Who Launch, I’ve seen several male entrepreneurs who refuse to seek help because they already have all the answers. (Of course, both genders have their exceptions.)
Writing and marketing tips from Market It Write 