From the monthly archives:

September 2009

10 Writing Tips to Get (and Keep) Prospects’ Attention

by Deidre Rienzo September 25, 2009 Business Development
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Making a powerful impression on your readers isn’t easy. They’re busy, impatient, and quick to click away from that site or close that brochure. The good news? Creating connections with words isn’t rocket science. It just takes a little know-how. Check out these 10 writing tips for ways to draw readers in—and keep them wanting [...]

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What Every Business Owner Should Know About Marketing

by Travis Heermann September 22, 2009 Business Development
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Marketing can be boiled down to a few simple ideas–but they are ideas that can be difficult to implement.  Absorbing these ideas–implementing them on a consistent basis–will put you head and shoulders above your competition.

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It’s Not the Same! How Online Copy Should Differ from Print

by Deidre Rienzo September 15, 2009 Web Writing
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Want to recycle your print copy for the web? Please. Don’t. To make your best impression in each medium, target your approach. Why? Because your readers’ patience, processing, and ability to absorb are different for print and online content. Reading a book is different from flipping through a stack of magazines looking at headlines. In [...]

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5 Things You Should Never Do When Writing a Sales Letter

by Travis Heermann September 11, 2009 Business Development
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Even in the Age of the Internet, the workhorse of direct marketing is still the sales letter. It’s a tried and true formula, and it still works quite well. Entrepreneurs and small businesses often try their hands at writing sales letters because they don’t have the budget to hire a direct marketing firm or even [...]

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