by Mistina Picciano
January 29, 2010
Marketing
Val’s Deli was typical of the smallest, least remarkable of the countless delis found in Manhattan. The store occupied a tiny space crammed floor to ceiling with various sundries and grocery items. Like so many other businesses, Val’s offered nothing special to distinguish it from the competition. The owners relied on its location to attract [...]
Tagged as:
marketing strategy,
unique value proposition
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by Travis Heermann
January 21, 2010
Business Development
Multi-channel marketing uses a variety of avenues to expose potential customers to your business’s marketing message. Direct mail, advertising, catalogs, telephone sales, retail outlets, websites, email, and more recently social media networks are all ways to reach customers, both new and returning. This has come to be known as “bricks, clicks, and flips,” with reference [...]
Tagged as:
channel marketing,
Marketing,
mcm
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