From the monthly archives:

February 2010

Why Old Content Won’t Land New Customers

by Deidre Rienzo February 17, 2010 Business Development
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My green miniskirt worked for me for when I was 25. I looked hot. Not so much anymore. It’s too tight. Too short. And far too inappropriate to wear at 30. Admit it. We all know those people who are still wearing clothes that worked for them five years ago. Big mistake. Why make the [...]

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4 Gender Differences in Marketing Approach

by Travis Heermann February 14, 2010 Audience
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Gender differences abound. Obvious, right? Feminism and equality aside, failing to recognize that women write and respond to writing differently than men is a recipe for ineffective communication. Nevertheless, it is important to recognize that the following differences are generalities; women are no more alike among themselves as men are.

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6 Online Writing Mistakes that Make People Click Away

by Deidre Rienzo February 11, 2010 Marketing
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Do you remember “The Gong Show”? Brave contestants would go on stage and display their talents (or lack thereof) in front of three judges. If the contestants made a mistake, or just didn’t impress… GONG. Game over. The world of online business has a gong equivalent. It’s called your bounce rate, and it tracks how [...]

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How Many Kinds of Grammar Are There Really?

by Travis Heermann February 4, 2010 Editing
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Most people believe that English grammar is simply English grammar. There is a right way and a wrong way to construct a sentence, a right place and a wrong place to put a comma, words that go together and words that don’t. For the most part, this is true. There are dozens, perhaps hundreds, of [...]

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3 Myths and Realities about Language and Audience

by Travis Heermann February 2, 2010 Audience
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Whether your line of work is business or politics, it pays to know your audience. The world is full of businesses that failed because they did not know their audience. If you don’t, your message, however finely crafted it might be, will be ineffective because it did not appeal. Here are a few facts to [...]

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