From the monthly archives:

March 2010

Top 10 Writing Mistakes Part 2: Today

by Travis Heermann March 31, 2010 Communication
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In Part 1, we examined error studies of writing during three decades of the 20th Century: 1917, the late 1930s, and 1986. We found that the nature of the errors shifted slightly–even though the primary errors were with comma usage, pronouns, spelling/misused words, verb tense–but the incidence of errors held steady, at about 2.1-2.2 errors [...]

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Top 10 Writing Mistakes Part 1: the 20th Century

by Travis Heermann March 18, 2010 Communication
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Many people speculate that writing is getting worse. Employers lament the ubiquity of text-speak and inappropriate informality in professional communication from new college graduates. Grammarians gnash their teeth at the downturn in writing quality across the board. But is it true? While it is true that technology is changing how human beings interact, the effect [...]

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What the Ancient Greeks Knew about Marketing

by Travis Heermann March 12, 2010 Marketing
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At its essence, marketing is a form of persuasion used to convince the audience to “buy” something, whether they’re buying a product, or a service, or an idea, or ideology. Selling anything requires persuasion, and persuasion is both science and art. The ancient Greeks developed persuasion and argument into a science and an art, beginning [...]

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Why ‘Everybody’ is Not Your Ideal Customer

by Deidre Rienzo March 1, 2010 Business Development
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I tried to drag Uncle Jim to see The Lion King on Broadway. He wasn’t interested. He threw his beer can at me and said he’d rather watch the game. My brother hates sushi. He says he’d rather eat worms. My mom loves to cook. My dad can’t even locate the kitchen. My point? People [...]

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