Comments on: Why ‘Everybody’ is Not Your Ideal Customer

By: Mistina Picciano

Mistina Picciano — Fri, 07 May 2010 16:23:07 +0000

Excellent, excellent point, Wes.

Are you familiar with Mike Michalowicz, the Toilet Paper Entrepreneur (and author of the book by the same name)? He makes the case that having no customers is actually a better position than having the wrong customers. As you point out, the wrong customers can prevent you from working with the right ones.

By: Wes Powell

Wes Powell — Wed, 05 May 2010 16:26:56 +0000

Thanks for the good article.

One of the dangers of trying to appeal to everyone is that you just might be successful at it; all of a sudden, you’re loaded down with the types of clients that you DON’T want, and unable to properly serve the types of clients you DO want. A losing proposition, for sure. So, focus, focus, focus.

By: Tara

Tara — Thu, 04 Mar 2010 13:48:17 +0000

awesome – I’ll look for those books today!

By: Mistina Picciano

Mistina Picciano — Thu, 04 Mar 2010 12:01:46 +0000

Thanks for the feedback, Tara. (Great photo, by the way!) Identifying those ideal clients starts by knowing yourself and who you want to work with. You might try reading The Toilet Paper Entrepreneur by Mike Michalowicz. It's a fun book that guides you through the process of marrying your business to your passion. A nice complement to Gary Vaynerchuk's Crush It, another fabulous read if you haven't done so already. Thanks for checking out our blog and taking the time to comment.

By: Tara

Tara — Wed, 03 Mar 2010 13:11:16 +0000

I am constantly having discussions with my peers on the importance of finding your ideal client and why it’s important — this validates so much of that for me. I’m still trying to narrow down who mine are, but I’m getting better! Knowing who you want as clients eliminates so much stress trying to figure it all out. Thanks for this great post.