Day 7 Wrapup: Social Media Success Summit 2010 (#SMSS10)

by Randy Duermyer on May 26, 2010

Social Media Success Summit 2010

Social Media Success Summit 2010 came to a close yesterday, May 25, 2010.

The final day pulled plenty of information from previous sessions into a capstone of sorts. While only the last session was intended to do that, the first session of the day on blogging also included a number of tie-ins to demonstrate how different aspects of social media can work together with a blog to create a powerful social media presence.

The two sessions featured on Day 7 of the Summit were:

  1. Making Your Blog a Social Media Destination
  2. Easily Integrating Social Media Into Your Marketing Mix

Watch for my entire Summit wrap-up post here on Friday. For now, here are my takeaways from Day 7.

Session 1: Making Your Blog a Social Media Destination

Presenter: Denise Wakeman

A quick overview of the power of blogs began the discussion.

The theme of the discussion was integrating your social media efforts by using a blog as your “home base” to serve your audience, and other social media outlets like Twitter, Facebook and YouTube as “outposts” or “embassies” to bring the audience to you blog.

Interesting Stats

eMarketer.com estimates that 31 million people worldwide now write on blogs and 104 million are reading blogs.

When asked what benefits they receive from their blogs, bloggers surveyed in Technorati’s 2009 State of the Blogosphere (discussed insocial media into your marketing mix?

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