From the monthly archives:

June 2010

Does Your Message Make an ‘Ass’ of ‘U’ and ‘Me’?

by Travis Heermann June 29, 2010 Business Development
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Any good copywriter knows how to capture and lead the audience’s wants and capitalize on its needs, and he knows how to help the audience justify assenting to the call to action. All persuasive writing, including marketing messages, asks the audience to agree and to act based on an endless variety of specific reasons. For [...]

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3 Important Reasons to Use Lift Notes in Sales Letters

by Travis Heermann June 15, 2010 Business Development
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Lift notes, also known as lift letters, are so-called because studies have shown that they can increase the response rate of a sales letter by as much as 50%.  But what is a lift note exactly? A lift note is a short letter or note from someone other than the writer of the main sales [...]

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4 Essential Tips for Writing an Effective Letter

by Travis Heermann June 8, 2010 Audience
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Does anyone write letters anymore? We have e-mail, text messaging, social media web sites, and the soul of communicational brevity, Twitter. With all these other forms of communication, do we still need to know how to write a good letter? Whether you’re seeking employment, trying to sell widgets, or contacting business associates, now, more than [...]

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7 Attention-Grabbing Words for the 21st Century

by Travis Heermann June 1, 2010 Communication
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Culture evolves and language evolves with it. Words that worked in 1950 will not necessarily work in the 21st century. The following list of words seize the attention of your audience–whether your audience is sales prospects, potential donors, or voters–and elicit powerful internal responses with American audiences. In the direction our culture is evolving, these [...]

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