From the monthly archives:

July 2010

How to Circumvent Resistance and Stay Out of the Trash Bin

by Travis Heermann July 29, 2010 Business Development
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In an age super-saturated with marketing messages, your prospects have developed such an aversion to being sold anything that you have to overcome resistance at every step. They pick up your direct mail package, see what it is… and toss it in the garbage. So you add some intriguing copy or graphics to the envelope, [...]

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Monday Madeleines – July 26, 2010

by Mistina Picciano July 26, 2010 Monday Madeleines
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Our weekly content roundup from around the web and around the world continues with this week’s morsels to get your week off to a good start. Enjoy!

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Testimonials Trump Sex: Are You Getting Any?

by Travis Heermann July 23, 2010 Business Development
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As any marketer or sales pro know, good selling is all about the rationalization. We build up prospects’ emotions, touch them, lead them, and then we help them rationalize whipping out the credit card.  The good news is that we, as human beings, rationalize often. To borrow from the film The Big Chill: Michael: I [...]

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How to Be a Marketing Drama Queen

by Travis Heermann July 21, 2010 Communication
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Evoking response is the primary duty of any marketing campaign. Generating more sales and revenue than the campaign cost to produce is the bottom line. Any good marketer knows that the first step is understanding the benefits of the product or service. Why should the customer care about what you’re saying? How can your widget [...]

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Monday Madeleines – July 19, 2010

by Mistina Picciano July 19, 2010 Monday Madeleines
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Well, it’s another Monday morning and time to focus on the week’s tasks. And here’s some intriguing, remarkable content we’ve gathered to help you get the week started. This week’s Monday Madeleines from MIW:

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What Motivates Your Prospect?

by Travis Heermann July 14, 2010 Audience
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The Myers-Briggs Temperament Test is an increasingly popular way to identify what makes a person tick. The Myers-Briggs Test, originally developed in the 1950s, is now used worldwide to identify patterns of behavior and attitude. The expansion of the test’s popularity has been spurred in large part by Dr. David Keirsey, who refined and expanded [...]

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Welcome to Monday Madeleines from MIW

by Mistina Picciano July 12, 2010 Monday Madeleines
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As a new feature here on the Market It Write blog, we’re collecting interesting and sometimes remarkable content we find around the web for readers who are coping with the Monday morning blahs. We hope that you’ll become a fan of MIW’s Monday Madeleines, that you’ll find these tasty tidbits to be a great way [...]

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7 Tips for Tapping Your Creativity

by Travis Heermann July 6, 2010 Writing
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Professionals of all backgrounds need to unlock the doors of creativity at one time or another. Copywriters, marketers, executives, anyone who needs to find new solutions to intractable problems. Sometimes those solutions do not come. The brain feels blocked. How do you free your imagination? Writers, for instance, are in the business of capturing emotions. [...]

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Why Less Is More in Writing

by Mistina Picciano July 1, 2010 Writing
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“I didn’t have time to write a short letter, so I wrote a long one instead.” – Mark Twain I’ve just finished reading The Power of Less by Leo Babauta, yet another book that promises greater productivity with less effort. His principles are sound, and reading the book takes very little time. Putting those principles [...]

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