Previously, I shared tips for click-worthy subject lines, but today, I’m going to give some examples. Let’s take a gander inside my inbox:
Good Subject Lines
- Is It Okay to Eat Raw Oatmeal?
This subject line tells me what the email is about, it’s specific, and it also provokes a slight sense of concern. I eat oatmeal often—and even though I think I know the answer—I’d better open this email to be certain. Another plus: Questions make great subject lines.
- TODAY ONLY: 40% Off EVERYTHING + Free Shipping
Did your audience sign up for coupons and discounts? In this case, hard-sell offers are okay. I like getting 40% off + free shipping, and if I’m in the mood to shop, I’ll open this email.
- New Menu Sneak Peek. Like Our New Entrées?
I like this restaurant, and I want to be in the know about their new menu. I appreciate that they’re giving subscribers an inside view, but more specifics would make this subject line stronger.
- 60 Ways to Make Chicken
Short and simple, this subject line tells exactly what’s inside. Because the email is packed with value, it’s easy to show in the subject line.
Not-so-good Subject Lines
- LimoLiner Service
What’s the point here? Upon opening the email, I discovered that they are increasing service. That’s valuable. A better option would be: “Starting May 1st – More Departures to Smithville.”
- BULLETIN: Take to the Highways with Trip Ideas from GoRVing.com
Here, the word “bulletin” took up 8 characters. This subject line should get to the point sooner. “Take to the Highways. Trip ideas from GoRVing.” or “Top 5 Places to See in Your RV This Spring.”
When you’re relying on 35 characters, a subject line needs to pack a punch. It should give a glimpse inside your email in an inviting way.
What is the best subject line in your inbox? Please share below.