Are you still on the fence about a blog? Maybe you haven’t made up your mind if a blog will be useful to you. Or, maybe you have a blog but it doesn’t seem to be working the way you thought it would. Sometimes, getting back to basics can help.
Blogs can provide greater visibility within your industry, help position you, your company or organization as a thought leader in your field, and generate speaking opportunities.
But, like anything else in the digital marketing arena, blogs have their downsides too.
Here’s a look at the basics of blogs and blogging, why they work and what you’ll want to watch out for if you have a blog or are planning to use one for marketing purposes.