To make your best impression for any form of media, you have to target the needs of consumers of that media. In other words, if you want to recycle your print copy to act as website content, don’t do it.
At least not without making the necessary adjustments so your copy can be consumed easily by a web audience.
The key to writing online copy that’s as powerful as print copy lies in knowing the difference. Here’s a look at the basics of how your online copy should differ from print copy – and why.