by Travis Heermann
July 14, 2010
Audience
The Myers-Briggs Temperament Test is an increasingly popular way to identify what makes a person tick. The Myers-Briggs Test, originally developed in the 1950s, is now used worldwide to identify patterns of behavior and attitude. The expansion of the test’s popularity has been spurred in large part by Dr. David Keirsey, who refined and expanded [...]
Tagged as:
audience,
messaging
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by Travis Heermann
June 29, 2010
Business Development
Any good copywriter knows how to capture and lead the audience’s wants and capitalize on its needs, and he knows how to help the audience justify assenting to the call to action. All persuasive writing, including marketing messages, asks the audience to agree and to act based on an endless variety of specific reasons. For [...]
Tagged as:
assumptions,
marketing messages,
value judgments
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