From the category archives:

Business Development

Spam Squared

by Mistina Picciano March 2, 2009 Business Development

If you’ve sent me an email in the last few months, you’ve received an auto-reply message with instructions on how to reach me immediately. This auto-email irritates some (including my husband), but I’ve found the service (AwayFind) helpful in identifying urgent messages. Basically, if you need to reach me, you fill out an online form [...]

Tagged as: email messages, spam

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How many teapots are you raising?

by Mistina Picciano February 17, 2009 Business Development

During my recent trip to Taiwan, I had the delightful opportunity to spend an afternoon with master blogger and tea aficionado Stéphane Erler of the Tea Masters Blog. At one point, the conversation turned to teapots and the process of “curing” the vessel. Repeatedly brewing the same type of leaf in the teapot permeates the [...]

Tagged as: discipline, goals, sales, staying focused, Taiwan, tea, time management

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Never Ever Assume

by Mistina Picciano January 22, 2009 Business Development

Most acquaintances know that I’m a tea drinker. Some of my friends even call me a tea snob. Those in my inner circle describe me as, well, obsessed. (I’m currently at 26 teapots and counting, but that’s another story.) When my aunt suggested we visit a tea plantation, my heart did a little dance of [...]

Tagged as: copywriting, Marketing, messaging, sales

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A Cold Splash of Reality

by Mistina Picciano January 20, 2009 Business Development

We arrived at my aunt’s house near Taichung shortly after midnight last Wednesday – roughly 28 hours after a car service picked up my mother and me in Midtown Manhattan. I slept very little on either of our two flights and wanted nothing more than to crawl into bed. Mom pointed me to the bathroom [...]

Tagged as: copywriting, Marketing, messaging, sales

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