by Travis Heermann
June 15, 2010
Business Development
Lift notes, also known as lift letters, are so-called because studies have shown that they can increase the response rate of a sales letter by as much as 50%. But what is a lift note exactly? A lift note is a short letter or note from someone other than the writer of the main sales [...]
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lift letters,
lift notes,
sales letters
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by Travis Heermann
June 8, 2010
Audience
Does anyone write letters anymore? We have e-mail, text messaging, social media web sites, and the soul of communicational brevity, Twitter. With all these other forms of communication, do we still need to know how to write a good letter? Whether you’re seeking employment, trying to sell widgets, or contacting business associates, now, more than [...]
Tagged as:
audience,
business letters,
how to write a letter,
letters
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