From the category archives:

Communication

7 Attention-Grabbing Words for the 21st Century

by Travis Heermann June 1, 2010 Audience

Culture evolves and language evolves with it. Words that worked in 1950 will not necessarily work in the 21st century. The following list of words seize the attention of your audience–whether your audience is sales prospects, potential donors, or voters–and elicit powerful internal responses with American audiences. In the direction our culture is evolving, these [...]

Tagged as: attention grabbing words, messaging, words

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Do you invite clients to check out or check in?

by Mistina Picciano April 23, 2010 Communication

My husband and I are vacationing in Charleston, S.C., next month. We’re renting a charming house across the street from Folly Beach, which looks perfect: a good-sized kitchen for culinary experiments, easy access to the beach, close proximity to historic downtown Charleston. Yesterday the homeowner emailed instructions on picking up the key. I perked up [...]

Tagged as: business communication, messaging, relationships

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Top 10 Writing Mistakes Part 2: Today

by Travis Heermann March 31, 2010 Communication

In Part 1, we examined error studies of writing during three decades of the 20th Century: 1917, the late 1930s, and 1986. We found that the nature of the errors shifted slightly–even though the primary errors were with comma usage, pronouns, spelling/misused words, verb tense–but the incidence of errors held steady, at about 2.1-2.2 errors [...]

Tagged as: audience, business communication, language, Writing

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Top 10 Writing Mistakes Part 1: the 20th Century

by Travis Heermann March 18, 2010 Communication

Many people speculate that writing is getting worse. Employers lament the ubiquity of text-speak and inappropriate informality in professional communication from new college graduates. Grammarians gnash their teeth at the downturn in writing quality across the board. But is it true? While it is true that technology is changing how human beings interact, the effect [...]

Tagged as: writing tips

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How People Read on the Web

by Travis Heermann January 7, 2010 Communication

Let’s face it, you’re going to read this paragraph. More than likely, you’re going to read this one, too. They’re both short paragraphs, with short sentences. However, the further you get into this blog post, the more likely you’re going to start scanning, rather than reading closely. You’ll start looking for keywords or sentences with [...]

Tagged as: Websites, writing for web

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Good Grammar Survives the Texting Age

by Mistina Picciano August 31, 2009 Communication

Seemingly overnight, texting has altered how people use grammar. “Techspeak” is creeping into the personal and the business environment. It’s become a grammar free-for-all where punctuation has disappeared and capitalization is MIA. In speeding down the information superhighway, it is important to not get pulled over by the grammar police. Following grammar sends the message [...]

Tagged as: business communication, grammar, writing for web

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Never Ever Assume

by Mistina Picciano January 22, 2009 Business Development

Most acquaintances know that I’m a tea drinker. Some of my friends even call me a tea snob. Those in my inner circle describe me as, well, obsessed. (I’m currently at 26 teapots and counting, but that’s another story.) When my aunt suggested we visit a tea plantation, my heart did a little dance of [...]

Tagged as: copywriting, Marketing, messaging, sales

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