From the category archives:

Customer Service

How to Screw Up a Good Promotion – Customer Service Gone Wrong

by Travis Heermann August 5, 2010 Customer Service

A large supermarket chain near my abode also runs a convenience store-style gas station in front of the supermarket. They run a thoroughly marketed promotion whereby customers receive a discount for gas based on how much money they spend on groceries. Having just dropped a serious chunk of change on groceries, I received a fuel [...]

Tagged as: customer service, marketing promotions, marketing strategy

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Do you invite clients to check out or check in?

by Mistina Picciano April 23, 2010 Communication

My husband and I are vacationing in Charleston, S.C., next month. We’re renting a charming house across the street from Folly Beach, which looks perfect: a good-sized kitchen for culinary experiments, easy access to the beach, close proximity to historic downtown Charleston. Yesterday the homeowner emailed instructions on picking up the key. I perked up [...]

Tagged as: business communication, messaging, relationships

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A Cold Splash of Reality

by Mistina Picciano January 20, 2009 Business Development

We arrived at my aunt’s house near Taichung shortly after midnight last Wednesday – roughly 28 hours after a car service picked up my mother and me in Midtown Manhattan. I slept very little on either of our two flights and wanted nothing more than to crawl into bed. Mom pointed me to the bathroom [...]

Tagged as: copywriting, Marketing, messaging, sales

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