From the category archives:

Customer Service

Do you invite clients to check out or check in?

by Mistina Picciano April 23, 2010 Audience
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My husband and I are vacationing in Charleston, S.C., next month. We’re renting a charming house across the street from Folly Beach, which looks perfect: a good-sized kitchen for culinary experiments, easy access to the beach, close proximity to historic downtown Charleston. Yesterday the homeowner emailed instructions on picking up the key. I perked up [...]

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New Sales Strategy: Show Up

by David Sattler June 23, 2009 Business Development

Today we interviewed a new client who has devised a fiendishly simple, yet remarkably effective, sales strategy: he shows up. More specifically, he gives an underserved niche in his industry — a very large niche — the time of day. In return, they give him large checks. “Eighty percent of success,” as Woody Allen famously [...]

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A Cold Splash of Reality

by Mistina Picciano January 20, 2009 Business Development

We arrived at my aunt’s house near Taichung shortly after midnight last Wednesday – roughly 28 hours after a car service picked up my mother and me in Midtown Manhattan. I slept very little on either of our two flights and wanted nothing more than to crawl into bed. Mom pointed me to the bathroom [...]

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