From the category archives:

Guest Posts

10 Costly Mistakes Direct Mail Marketers Make and How to Avoid Them

by Guest March 27, 2013 Direct Marketing

Guest post by: Alison Parcell Direct mail marketing is still an effective form of advertising. Done right, it can have a greater impact than online advertising. However, the costs of sending a physical letter to every person on your list far exceed those of sending an email, so it’s important to manage direct mail campaigns [...]

Tagged as: direct mail, Marketing

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Four Things to Consider When Your Marketing Doesn’t Work

by Guest March 5, 2013 Guest Posts

Guest post by: Dave Thomas As a marketer, your goal is to get your copy, promotions and – most importantly – your message in front of countless eyes. So, what do you do when that message appears to be going nowhere fast? Do you panic? Do you scrub Plan A to move on to Plan [...]

Tagged as: Marketing

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7 Ways Blogging Can Help Your Business

by Guest March 1, 2013 Blogs

Guest post by: Tracey Bauer In an age where the economy is lean and people are constantly glued to mobile devices, tablets and laptops, how can you get them to notice your business? Blogging. Corporate blogging has numerous advantages; let’s take a peek at seven reasons why your company needs a blog.

Tagged as: blogging

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Does Your Marketing Plan Need a Refresher Course?

by Guest January 23, 2013 Guest Posts

Guest post by: Dave Thomas In a time when the economy is still trying to sail a steady course, it isn’t uncommon for business owners to wonder if they are doing all they can to attract business. This is especially true at the start of a new year.

Tagged as: blogging, marketing plan

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The Gift Economy and Blogging

by Guest January 16, 2013 Blogs

Guest post by: Veronica Clyde Seth Godin, one of the Internet’s greatest thinkers, says that we are entering a ‘gift economy.’ A gift economy is basically a “you scratch my back, I’ll scratch yours” approach to business espoused by marketing gurus like Tony Robbins. This approach works because people end up remembering you and what [...]

Tagged as: blogging, gift economy, lead generation

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Four Ways to Beat Blogger’s Block

by Guest November 9, 2012 Blogs

Guest post by: Carlina Yepinski When you run a blog day in and day out, it can become difficult to come up with fresh, new content. Writing can feel like a chore. You can run out of ideas, and you can lose your motivation for finding them. Blogging block can cripple even the most seasoned [...]

Tagged as: blogging, writer's block

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3 Marketing Lessons from Fiction Workshops

by Guest October 19, 2012 Communication

Guest post by: Nadia Jones I went into college as an English major on a research scholarship, but quickly became disillusioned with the tedium of literary criticism. I drifted away to other electives, thinking maybe I’d switch majors, when by chance I was accepted in a fiction workshop. The experience changed my life: here I [...]

Tagged as: marketing communications, Writing

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Maintaining a Positive Business Reputation

by Guest September 13, 2012 Guest Posts

Guest post by: Rachel Hyun Kim Public perception plays a major factor in business success. If clients or prospects get a whiff of something they don’t like, the negative impact can be long lasting. On the online stage, the permanent and viral nature of the Internet can magnify the impact. However, tools and techniques for [...]

Tagged as: reputation management

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Be a Direct Mail Superstar! Here’s How

by Guest June 13, 2012 Direct Marketing

Guest post by: Sheila Dillon Gone are the days when direct mail was seen as the distant cousin of more common advertising or promotional platforms, like print and broadcast media. Direct marketing experts have done a great job of professionalizing the industry, removing clutter and misleading pieces from the equation. But here’s the thing: you [...]

Tagged as: direct mail

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