by Guest
February 28, 2012
Email Marketing
Guest post by: Rachel Hyun Kim Email marketing is an efficient way to reach out to a large audience, giving marketers the means to send messages to hundreds or thousands of leads. When done properly, an email campaign can inform of upcoming products, events or updates about the company. But if handled poorly, an email [...]
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by Guest
February 11, 2011
Events
Guest post by: Lisa Calhoun, MBA Have you ever picked up one of your industry’s top trade publications and thought, why is my company not featured? Why is my competitor quoted as a leading industry expert when we are outperforming them every day? Have you ever recognized a need in your company for more awareness, [...]
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