From the category archives:

Marketing

Email Marketing: Why It Works and When It Doesn’t

by Guest March 13, 2014 Email Marketing

Guest post by: Ken Moorhead As any digital marketer knows, Email marketing is tough to master. Some people consider it an outdated form of outreach, while other people abuse it to the point of alienating their customers. It’s no surprise that people aren’t always seeing the results they want – and much of their trouble […]

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6 Tips for Effective Email Subject Lines

by Guest January 16, 2014 Email Marketing

Applying some common-sense best practices can go a long way to boosting your email open rate and getting your messages read.

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Tips and Strategies to Maximize B2B Email Marketing Effectiveness

by Guest December 11, 2013 Direct Marketing

Tips and strategies for maximizing the effectiveness of B2B email marketing campaigns

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It’s Not Who You Know…It’s What You Know About Your Audience

by Guest November 26, 2013 Audience

How knowing the demographics of your audience can be the key
to a successful direct mail marketing campaign.

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Why You Should Segment Your Mailing Lists

by Mistina Picciano June 19, 2013 Email Marketing

Last week, the store where my husband and I registered for our wedding sent me an email announcing their annual wedding band event. Having recently celebrated my five-year anniversary, I had a negative reaction. The store had my wedding date on file. Why waste my time with a notice about an irrelevant event?

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Putting a Unique Spin on Your Marketing Materials

by Guest June 7, 2013 Guest Posts

Guest post by: Angela Allen Tired of ho-hum, been-there-done-that marketing materials? Does all of your marketing look suspiciously like that of your competition? Are you ready to move forward with something more edgy and interesting? It’s as easy as 1-2-3.

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Build a Better Newsletter in 9 Weeks

by Mistina Picciano May 14, 2013 Newsletter Marketing

Despite an abundance of newsletters that are bad, boring or both, newsletters are still an important marketing tool for several reasons: They go directly to your audience. They keep your organization top of mind. They can be retrieved and read by subscribers at their convenience. When passed along to others, they act as a personal […]

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10 Costly Mistakes Direct Mail Marketers Make and How to Avoid Them

by Guest March 27, 2013 Direct Marketing

Guest post by: Alison Parcell Direct mail marketing is still an effective form of advertising. Done right, it can have a greater impact than online advertising. However, the costs of sending a physical letter to every person on your list far exceed those of sending an email, so it’s important to manage direct mail campaigns […]

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Four Things to Consider When Your Marketing Doesn’t Work

by Guest March 5, 2013 Guest Posts

Guest post by: Dave Thomas As a marketer, your goal is to get your copy, promotions and – most importantly – your message in front of countless eyes. So, what do you do when that message appears to be going nowhere fast? Do you panic? Do you scrub Plan A to move on to Plan […]

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7 Ways Blogging Can Help Your Business

by Guest March 1, 2013 Blogs

Guest post by: Tracey Bauer In an age where the economy is lean and people are constantly glued to mobile devices, tablets and laptops, how can you get them to notice your business? Blogging. Corporate blogging has numerous advantages; let’s take a peek at seven reasons why your company needs a blog.

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