From the category archives:

Marketing

Back to Basics: Search Marketing

by Randy Duermyer December 16, 2011 Search Marketing

Recent statistics show that more than 14 billion searches are conducted every day. That’s why it’s not a stretch to see how effective search engine marketing can play a very large role in the amount of traffic coming to your website or blog. Traffic may come to your site in two different ways through search: [...]

Tagged as: basics, online marketing, search marketing

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Back to Basics: Online Marketing

by Randy Duermyer December 9, 2011 Online Marketing

Online marketing has really blossomed into something of a behemoth over the past few years. Recognized as perhaps the most cost effective marketing channel on the planet with the greatest reach, everyone wants to jump into the pool. The real problem is many who do so don’t give their online marketing efforts enough thought. Instead, [...]

Tagged as: basics, online marketing

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Back to Basics: Marketing

by Randy Duermyer December 2, 2011 Marketing

As the year draws to a close, most business owners start thinking about how they can grow in the year ahead. One great way to do that is to look at your marketing efforts over the past year to see what worked and what didn’t. Were your marketing efforts spot on for 2011 or not? [...]

Tagged as: basics, Marketing

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Back to Basics: Keyword Research

by Randy Duermyer November 25, 2011 Keyword Research

Keyword research is an important foundation for a number of marketing channels, not just search engine marketing. Knowing which keywords to target is important for content marketing and social media marketing as well. Unfortunately, too many marketers and D-I-Yers either overlook keyword research altogether or do an inadequate job of researching keywords. Planning, writing and [...]

Tagged as: basics, direct marketing

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Back to Basics: Direct Marketing

by Randy Duermyer November 18, 2011 Direct Marketing

Direct marketing campaigns are still effective – especially when used with other marketing tools as part of an integrated, multi-channel marketing strategy. There are some basics to getting the most out of a direct marketing campaign. Without them, you’re probably just going to waste time and money, and you run the risk of turning off [...]

Tagged as: basics, direct marketing

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Back to Basics: Email Marketing

by Randy Duermyer November 4, 2011 Email Marketing

Some marketers have given up and abandoned email marketing as a viable tool for building their business, crying, “Email marketing doesn’t work anymore.” Others simply believe that reaching out to prospects by email is tantamount to spam. Our experience has been that email marketing most certainly does work, and if you follow certain guidelines, you [...]

Tagged as: basics, email marketing

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Getting Back to Basics: Blogs

by Randy Duermyer October 28, 2011 Blogs

Are you still on the fence about a blog? Maybe you haven’t made up your mind if a blog will be useful to you. Or, maybe you have a blog but it doesn’t seem to be working the way you thought it would. Sometimes, getting back to basics can help. Blogs can provide greater visibility [...]

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Are “Naked” Books the New Design Trend?

by Mistina Picciano September 21, 2011 Marketing

This post by Jane Genova on IndieReader.com talks about the growth of the market for ebooks and what it may mean for those of us who love the appeal of a well-designed book cover.

Tagged as: cover art, ebooks, publishing

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Is Content Marketing Right for You?

by Randy Duermyer September 2, 2011 Content Marketing

Content marketing has received a lot of attention over the past few years as a particularly effective method for reaching prospects, generating leads and retaining customers. Content marketing relies on providing information that solves problems and builds trust with prospects and existing customers alike. It’s being used by some of the largest marketing organizations in [...]

Tagged as: b2b marketing, content marketing

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