From the category archives:

Marketing

Putting a Unique Spin on Your Marketing Materials

by Guest June 7, 2013 Guest Posts

Guest post by: Angela Allen Tired of ho-hum, been-there-done-that marketing materials? Does all of your marketing look suspiciously like that of your competition? Are you ready to move forward with something more edgy and interesting? It’s as easy as 1-2-3.

Tagged as: guest posts, marketing materials

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10 Costly Mistakes Direct Mail Marketers Make and How to Avoid Them

by Guest March 27, 2013 Direct Marketing

Guest post by: Alison Parcell Direct mail marketing is still an effective form of advertising. Done right, it can have a greater impact than online advertising. However, the costs of sending a physical letter to every person on your list far exceed those of sending an email, so it’s important to manage direct mail campaigns [...]

Tagged as: direct mail, Marketing

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Four Things to Consider When Your Marketing Doesn’t Work

by Guest March 5, 2013 Guest Posts

Guest post by: Dave Thomas As a marketer, your goal is to get your copy, promotions and – most importantly – your message in front of countless eyes. So, what do you do when that message appears to be going nowhere fast? Do you panic? Do you scrub Plan A to move on to Plan [...]

Tagged as: Marketing

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7 Ways Blogging Can Help Your Business

by Guest March 1, 2013 Blogs

Guest post by: Tracey Bauer In an age where the economy is lean and people are constantly glued to mobile devices, tablets and laptops, how can you get them to notice your business? Blogging. Corporate blogging has numerous advantages; let’s take a peek at seven reasons why your company needs a blog.

Tagged as: blogging

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Does Your Marketing Plan Need a Refresher Course?

by Guest January 23, 2013 Guest Posts

Guest post by: Dave Thomas In a time when the economy is still trying to sail a steady course, it isn’t uncommon for business owners to wonder if they are doing all they can to attract business. This is especially true at the start of a new year.

Tagged as: blogging, marketing plan

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The Gift Economy and Blogging

by Guest January 16, 2013 Blogs

Guest post by: Veronica Clyde Seth Godin, one of the Internet’s greatest thinkers, says that we are entering a ‘gift economy.’ A gift economy is basically a “you scratch my back, I’ll scratch yours” approach to business espoused by marketing gurus like Tony Robbins. This approach works because people end up remembering you and what [...]

Tagged as: blogging, gift economy, lead generation

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Four Ways to Beat Blogger’s Block

by Guest November 9, 2012 Blogs

Guest post by: Carlina Yepinski When you run a blog day in and day out, it can become difficult to come up with fresh, new content. Writing can feel like a chore. You can run out of ideas, and you can lose your motivation for finding them. Blogging block can cripple even the most seasoned [...]

Tagged as: blogging, writer's block

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