From the category archives:

Marketing

5 Marketing Terms to Avoid

by Mistina Picciano April 11, 2012 Marketing

If you’ve ever taken a writing class, you’ve likely heard the instructor rail against clichés. Why is that? If everyone is familiar with a phrase, then using this tried-and-true language will ensure we communicate our point. Except it doesn’t work that way.

Tagged as: Cliches, Marketing

4 comments Read the full post →

Why It’s Okay to Be Disliked (or Why Vanilla Marketing Doesn’t Work)

by Mistina Picciano April 4, 2012 Business Development

Remember the famous quote about not being able to please all of the people all of the time? It’s true. You can’t do it, so why do so many people try? You see these sad attempts to please “everyone” on many company websites. Pick a sector, any sector. Accountants. Law firms. Real estate brokers. IT [...]

Tagged as: Marketing, vanilla marketing

0 comments Read the full post →

7 Ways to Keep your Direct Marketing Fresh

by Guest March 5, 2012 Direct Marketing

Guest post by: Tej Shah Direct Mail is dying. That’s the assessment from a 2009 study by Borrell Associates, which found that advertising revenue from direct mail will plunge by a whopping 39% by the end of 2013. Anyone whistling through the nearly empty hallways of the local post office (if it’s still open) can see [...]

Tagged as: direct mail

1 comment Read the full post →

The Do’s and Don’ts of B2B Email Marketing

by Guest February 28, 2012 Email Marketing

Guest post by: Rachel Hyun Kim Email marketing is an efficient way to reach out to a large audience, giving marketers the means to send messages to hundreds or thousands of leads. When done properly, an email campaign can inform of upcoming products, events or updates about the company. But if handled poorly, an email [...]

0 comments Read the full post →

Back to Basics: Search Marketing

by Randy Duermyer December 16, 2011 Search Marketing

Recent statistics show that more than 14 billion searches are conducted every day. That’s why it’s not a stretch to see how effective search engine marketing can play a very large role in the amount of traffic coming to your website or blog. Traffic may come to your site in two different ways through search: [...]

Tagged as: basics, online marketing, search marketing

0 comments Read the full post →

Back to Basics: Online Marketing

by Randy Duermyer December 9, 2011 Online Marketing

Online marketing has really blossomed into something of a behemoth over the past few years. Recognized as perhaps the most cost effective marketing channel on the planet with the greatest reach, everyone wants to jump into the pool. The real problem is many who do so don’t give their online marketing efforts enough thought. Instead, [...]

Tagged as: basics, online marketing

0 comments Read the full post →

Back to Basics: Marketing

by Randy Duermyer December 2, 2011 Marketing

As the year draws to a close, most business owners start thinking about how they can grow in the year ahead. One great way to do that is to look at your marketing efforts over the past year to see what worked and what didn’t. Were your marketing efforts spot on for 2011 or not? [...]

Tagged as: basics, Marketing

0 comments Read the full post →

Back to Basics: Keyword Research

by Randy Duermyer November 25, 2011 Keyword Research

Keyword research is an important foundation for a number of marketing channels, not just search engine marketing. Knowing which keywords to target is important for content marketing and social media marketing as well. Unfortunately, too many marketers and D-I-Yers either overlook keyword research altogether or do an inadequate job of researching keywords. Planning, writing and [...]

Tagged as: basics, direct marketing

0 comments Read the full post →

Back to Basics: Direct Marketing

by Randy Duermyer November 18, 2011 Direct Marketing

Direct marketing campaigns are still effective – especially when used with other marketing tools as part of an integrated, multi-channel marketing strategy. There are some basics to getting the most out of a direct marketing campaign. Without them, you’re probably just going to waste time and money, and you run the risk of turning off [...]

Tagged as: basics, direct marketing

0 comments Read the full post →

← Previous Entries