From the category archives:

Content Marketing

Is Content Marketing Right for You?

by Randy Duermyer September 2, 2011 Content Marketing

Content marketing has received a lot of attention over the past few years as a particularly effective method for reaching prospects, generating leads and retaining customers. Content marketing relies on providing information that solves problems and builds trust with prospects and existing customers alike. It’s being used by some of the largest marketing organizations in [...]

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9 Tips for a Successful Bait Piece

by Deidre Rienzo August 30, 2011 Business Development

Want to show prospects you’re the real deal? Use a bait piece. A bait piece is a giveaway that entices prospects to share their information with you because, in turn, they receive something of value. A bait piece can help you make an excellent first impression—but only if you do it right.

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Want More Newsletter Subscribers? Use a Bait Piece

by Deidre Rienzo August 25, 2011 Business Development

In content marketing, a bait piece is a free, useful resource that gives prospects a taste of your expertise, and brings them into your business loop. One great use for a bait piece is to build your newsletter subscriber list. Offering your prospects something of value will make sharing their information more worthwhile.

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6 Steps to Maximize your Content

by Deidre Rienzo April 14, 2011 Content Marketing
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What if running one mile could give you the health benefits of running 10? Without the pain, time or hard work? Sadly, you can’t do this with running, but you can achieve similar results with your marketing content. When you write a useful, insightful marketing piece like a newsletter or a blog post, give it [...]

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How and When to Write a White Paper

by Travis Heermann January 14, 2010 Business Development
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A white paper is an effective marketing tool most often used for B2B communication, especially in the IT industry, although their use has spread to nearly all business sectors. How effective are they? According to TechTarget 2009 Media Consumption Report, 90% of survey respondents stated that white papers were effective tools in buyers’ decision-making processes. [...]

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Keyword Research, Search and Content Marketing

by Randy Duermyer December 7, 2009 Content Marketing
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When people think of keyword research, they usually think of search marketing – either organic search engine optimization (SEO) or pay per click (PPC) search advertising. However, keyword research also plays a vital role in a content marketing program. Content marketing involves providing the information your targeted prospects crave – usually for free. By providing [...]

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