From the category archives:

Direct Marketing

Back to Basics: Direct Marketing

by Randy Duermyer November 18, 2011 Direct Marketing

Direct marketing campaigns are still effective – especially when used with other marketing tools as part of an integrated, multi-channel marketing strategy. There are some basics to getting the most out of a direct marketing campaign. Without them, you’re probably just going to waste time and money, and you run the risk of turning off [...]

Tagged as: basics, direct marketing

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Time to Stop Sending Email Newsletters?

by Deidre Rienzo May 20, 2011 Direct Marketing

Email newsletters are like iPods. Everybody has one. But remember the old days? When you used to get real, paper newsletters in the mail? They’ve virtually disappeared, replaced by their e-counterparts. As it gets more difficult to stand out amidst email clutter, might it be possible to stand out by returning to an old favorite? [...]

Tagged as: email newsletters, print newsletters

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How to Circumvent Resistance and Stay Out of the Trash Bin

by Travis Heermann July 29, 2010 Business Development

In an age super-saturated with marketing messages, your prospects have developed such an aversion to being sold anything that you have to overcome resistance at every step. They pick up your direct mail package, see what it is… and toss it in the garbage. So you add some intriguing copy or graphics to the envelope, [...]

Tagged as: marketing resistance, overcoming objections, sales resistance

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3 Important Reasons to Use Lift Notes in Sales Letters

by Travis Heermann June 15, 2010 Business Development

Lift notes, also known as lift letters, are so-called because studies have shown that they can increase the response rate of a sales letter by as much as 50%. But what is a lift note exactly? A lift note is a short letter or note from someone other than the writer of the main sales [...]

Tagged as: lift letters, lift notes, sales letters

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5 Things You Should Never Do When Writing a Sales Letter

by Travis Heermann September 11, 2009 Business Development

Even in the Age of the Internet, the workhorse of direct marketing is still the sales letter. It’s a tried and true formula, and it still works quite well. Entrepreneurs and small businesses often try their hands at writing sales letters because they don’t have the budget to hire a direct marketing firm or even [...]

Tagged as: sales, Writing

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7 Critical Elements in Direct Marketing Campaigns

by Travis Heermann May 15, 2009 Audience

Direct marketing campaigns require seven proven elements to be successful. Omitting any of these can seriously reduce the effectiveness of your efforts.

Tagged as: audience, direct marketing, sales

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