From the category archives:

Direct Marketing

10 Costly Mistakes Direct Mail Marketers Make and How to Avoid Them

by Guest March 27, 2013 Direct Marketing

Guest post by: Alison Parcell Direct mail marketing is still an effective form of advertising. Done right, it can have a greater impact than online advertising. However, the costs of sending a physical letter to every person on your list far exceed those of sending an email, so it’s important to manage direct mail campaigns [...]

Tagged as: direct mail, Marketing

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Be a Direct Mail Superstar! Here’s How

by Guest June 13, 2012 Direct Marketing

Guest post by: Sheila Dillon Gone are the days when direct mail was seen as the distant cousin of more common advertising or promotional platforms, like print and broadcast media. Direct marketing experts have done a great job of professionalizing the industry, removing clutter and misleading pieces from the equation. But here’s the thing: you [...]

Tagged as: direct mail

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7 Ways to Keep your Direct Marketing Fresh

by Guest March 5, 2012 Direct Marketing

Guest post by: Tej Shah Direct Mail is dying. That’s the assessment from a 2009 study by Borrell Associates, which found that advertising revenue from direct mail will plunge by a whopping 39% by the end of 2013. Anyone whistling through the nearly empty hallways of the local post office (if it’s still open) can see [...]

Tagged as: direct mail

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Back to Basics: Direct Marketing

by Randy Duermyer November 18, 2011 Direct Marketing

Direct marketing campaigns are still effective – especially when used with other marketing tools as part of an integrated, multi-channel marketing strategy. There are some basics to getting the most out of a direct marketing campaign. Without them, you’re probably just going to waste time and money, and you run the risk of turning off [...]

Tagged as: basics, direct marketing

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Time to Stop Sending Email Newsletters?

by Deidre Rienzo May 20, 2011 Direct Marketing

Email newsletters are like iPods. Everybody has one. But remember the old days? When you used to get real, paper newsletters in the mail? They’ve virtually disappeared, replaced by their e-counterparts. As it gets more difficult to stand out amidst email clutter, might it be possible to stand out by returning to an old favorite? [...]

Tagged as: email newsletters, print newsletters

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How to Circumvent Resistance and Stay Out of the Trash Bin

by Travis Heermann July 29, 2010 Business Development

In an age super-saturated with marketing messages, your prospects have developed such an aversion to being sold anything that you have to overcome resistance at every step. They pick up your direct mail package, see what it is… and toss it in the garbage. So you add some intriguing copy or graphics to the envelope, [...]

Tagged as: marketing resistance, overcoming objections, sales resistance

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3 Important Reasons to Use Lift Notes in Sales Letters

by Travis Heermann June 15, 2010 Business Development

Lift notes, also known as lift letters, are so-called because studies have shown that they can increase the response rate of a sales letter by as much as 50%. But what is a lift note exactly? A lift note is a short letter or note from someone other than the writer of the main sales [...]

Tagged as: lift letters, lift notes, sales letters

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5 Things You Should Never Do When Writing a Sales Letter

by Travis Heermann September 11, 2009 Business Development

Even in the Age of the Internet, the workhorse of direct marketing is still the sales letter. It’s a tried and true formula, and it still works quite well. Entrepreneurs and small businesses often try their hands at writing sales letters because they don’t have the budget to hire a direct marketing firm or even [...]

Tagged as: sales, Writing

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7 Critical Elements in Direct Marketing Campaigns

by Travis Heermann May 15, 2009 Audience

Direct marketing campaigns require seven proven elements to be successful. Omitting any of these can seriously reduce the effectiveness of your efforts.

Tagged as: audience, direct marketing, sales

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