From the category archives:

Email Marketing

The Do’s and Don’ts of B2B Email Marketing

by Guest February 28, 2012 Email Marketing

Guest post by: Rachel Hyun Kim Email marketing is an efficient way to reach out to a large audience, giving marketers the means to send messages to hundreds or thousands of leads. When done properly, an email campaign can inform of upcoming products, events or updates about the company. But if handled poorly, an email [...]

Tagged as: b2b marketing, email marketing

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Back to Basics: Email Marketing

by Randy Duermyer November 4, 2011 Email Marketing

Some marketers have given up and abandoned email marketing as a viable tool for building their business, crying, “Email marketing doesn’t work anymore.” Others simply believe that reaching out to prospects by email is tantamount to spam. Our experience has been that email marketing most certainly does work, and if you follow certain guidelines, you [...]

Tagged as: basics, email marketing

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Want More Newsletter Subscribers? Use a Bait Piece

by Deidre Rienzo August 25, 2011 Business Development

In content marketing, a bait piece is a free, useful resource that gives prospects a taste of your expertise, and brings them into your business loop. One great use for a bait piece is to build your newsletter subscriber list. Offering your prospects something of value will make sharing their information more worthwhile.

Tagged as: bait pieces, content marketing, newsletter subscribers

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Subject Lines: How Do Yours Stack Up?

by Deidre Rienzo May 26, 2011 Email Marketing

Previously, I shared tips for click-worthy subject lines, but today, I’m going to give some examples. Let’s take a gander inside my inbox: Good Subject Lines

Tagged as: email newsletters, subject lines

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Time to Stop Sending Email Newsletters?

by Deidre Rienzo May 20, 2011 Direct Marketing

Email newsletters are like iPods. Everybody has one. But remember the old days? When you used to get real, paper newsletters in the mail? They’ve virtually disappeared, replaced by their e-counterparts. As it gets more difficult to stand out amidst email clutter, might it be possible to stand out by returning to an old favorite? [...]

Tagged as: email newsletters, print newsletters

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6 Ways to Grow Your Mailing List

by Deidre Rienzo March 2, 2011 Email Marketing

We all have email fatigue. People are far less likely to sign up for your email newsletter today than five years ago, simply because the thrill has worn off. Sorry, but it’s true. Does this mean email marketing doesn’t work? Should we give up on building our subscriber lists? Of course not. Email marketing is [...]

Tagged as: email, email marketing, growing your email list

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Living Dangerously with your Email Marketing?

by Deidre Rienzo February 23, 2011 Email Marketing

Constant Contact. My Emma. AWeber. iContact. Email marketing services like these can be a business owner’s biggest ally. Not using one of them? Big mistake. Are you still bcc’ing your customer communications? Or using an outdated application to send your messages? If so, you’re in the danger zone. This practice may cost you in more [...]

Tagged as: email marketing, email newsletters

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