From the category archives:

Keyword Research

Back to Basics: Keyword Research

by Randy Duermyer November 25, 2011 Keyword Research

Keyword research is an important foundation for a number of marketing channels, not just search engine marketing. Knowing which keywords to target is important for content marketing and social media marketing as well. Unfortunately, too many marketers and D-I-Yers either overlook keyword research altogether or do an inadequate job of researching keywords. Planning, writing and [...]

Tagged as: basics, direct marketing

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Which Came First: The Keyword or the Content?

by Deidre Rienzo February 18, 2011 Keyword Research

When you build a house, you start with a foundation. When you build content for your website, you need a foundation, too. This foundation is made of keywords. Before you create your website copy, you need to know which keywords and phrases your prospects are searching for (that best describe your business) so you can [...]

Tagged as: keyword research, keywords, seo, website traffic

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Keyword Research, Search and Content Marketing

by Randy Duermyer December 7, 2009 Content Marketing

When people think of keyword research, they usually think of search marketing – either organic search engine optimization (SEO) or pay per click (PPC) search advertising. However, keyword research also plays a vital role in a content marketing program. Content marketing involves providing the information your targeted prospects crave – usually for free. By providing [...]

Tagged as: content marketing, keyword research, marketing strategy

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