From the category archives:

Local Business

How to Screw Up a Good Promotion – Customer Service Gone Wrong

by Travis Heermann August 5, 2010 Customer Service

A large supermarket chain near my abode also runs a convenience store-style gas station in front of the supermarket. They run a thoroughly marketed promotion whereby customers receive a discount for gas based on how much money they spend on groceries. Having just dropped a serious chunk of change on groceries, I received a fuel [...]

Tagged as: customer service, marketing promotions, marketing strategy

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Day 4 Wrapup: Social Media Success Summit 2010 (#SMSS10)

by Randy Duermyer May 14, 2010 Case Studies

Social Media Success Summit 2010 continued yesterday, May 13, 2010. Once again, the day was full of useful information and insight on getting the most out of social media for marketing purposes. Unfortunately, my PC froze up during the final session. Of course, rebooting a PC means you’re not going to rejoin a live session [...]

Tagged as: case studies, contests, Local Business, smss 2010, Social Media Marketing

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New Sales Strategy: Show Up

by David Sattler June 23, 2009 Business Development

Today we interviewed a new client who has devised a fiendishly simple, yet remarkably effective, sales strategy: he shows up. More specifically, he gives an underserved niche in his industry — a very large niche — the time of day. In return, they give him large checks. “Eighty percent of success,” as Woody Allen famously [...]

Tagged as: relationships, sales

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