From the category archives:

Newsletter Marketing

Build a Better Newsletter in 9 Weeks

by Mistina Picciano May 14, 2013 Newsletter Marketing

Despite an abundance of newsletters that are bad, boring or both, newsletters are still an important marketing tool for several reasons: They go directly to your audience. They keep your organization top of mind. They can be retrieved and read by subscribers at their convenience. When passed along to others, they act as a personal [...]

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How to Write a Newsletter Article

by Travis Heermann February 25, 2013 Marketing

Newsletters have become a workhorse in business communications. They are used for marketing, dissemination of information, teambuilding, fundraising, etc. But how do you write an effective newsletter article?

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Special Report on Newsletter Marketing Now Available

by Mistina Picciano May 31, 2012 Newsletter Marketing

Our free, special report, Back to the Basics, How to Harness the Power of Newsletters is now available. In this report you’ll learn how you can take your newsletter marketing to a whole new level (or just get started), with sections on: Understanding your audience Choosing the right frequency for your newsletters Deciding on print [...]

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Put Your Newsletter on Cruise Control, Part I

by Mistina Picciano May 30, 2012 Newsletter Marketing

This post is the first in a three-part series on using an editorial calendar to streamline your content marketing efforts. If you’re like most small businesses that publish a newsletter, you struggle with content. Every month – or, more likely, every quarter – a small group gets together and beats their heads against the wall, [...]

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