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Online Marketing

Day 7 Wrapup: Social Media Success Summit 2010 (#SMSS10)

by Randy Duermyer May 26, 2010 Blogs
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Social Media Success Summit 2010 came to a close yesterday, May 25, 2010. The final day pulled plenty of information from previous sessions into a capstone of sorts. While only the last session was intended to do that, the first session of the day on blogging also included a number of tie-ins to demonstrate how [...]

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Sneaky Subscriptions

by Mistina Picciano April 5, 2010 Online Marketing
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Several weeks ago, one of the local papers recently began showing up on our driveway every Saturday and Sunday. This mysterious subscription was a nuisance. My husband and I both get our news electronically. These papers were more fodder for the recycling bin. Since we hadn’t subscribed, we didn’t bother canceling. Surely, one of our [...]

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6 Online Writing Mistakes that Make People Click Away

by Deidre Rienzo February 11, 2010 Marketing
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Do you remember “The Gong Show”? Brave contestants would go on stage and display their talents (or lack thereof) in front of three judges. If the contestants made a mistake, or just didn’t impress… GONG. Game over. The world of online business has a gong equivalent. It’s called your bounce rate, and it tracks how [...]

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How Not to Personalize Online Marketing

by Mistina Picciano January 19, 2010 Facebook
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Please don’t misunderstand my title. I’m in favor of customizing the audience’s online marketing experience. Just ask any of our clients. We always recommend ways to tailor content to the specific needs and interests of their target market. What we don’t advocate, however, is insulting the audience’s intelligence in the process.

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4 Ways to Sharpen Your Online Marketing

by Travis Heermann August 24, 2009 Marketing
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Like television and radio before, the Web has become the technological “go to” for marketing just about everything. Never before have marketers had such wide-open access to such a large target audience with so little effort and expense. But that also means that your marketing efforts can be easily lost in a fog of competing [...]

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