From the category archives:

Online Marketing

The Gift Economy and Blogging

by Guest January 16, 2013 Blogs

Guest post by: Veronica Clyde Seth Godin, one of the Internet’s greatest thinkers, says that we are entering a ‘gift economy.’ A gift economy is basically a “you scratch my back, I’ll scratch yours” approach to business espoused by marketing gurus like Tony Robbins. This approach works because people end up remembering you and what [...]

Tagged as: blogging, gift economy, lead generation

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Back to Basics: Online Marketing

by Randy Duermyer December 9, 2011 Online Marketing

Online marketing has really blossomed into something of a behemoth over the past few years. Recognized as perhaps the most cost effective marketing channel on the planet with the greatest reach, everyone wants to jump into the pool. The real problem is many who do so don’t give their online marketing efforts enough thought. Instead, [...]

Tagged as: basics, online marketing

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6 Steps to Maximize your Content

by Deidre Rienzo April 14, 2011 Content Marketing

What if running one mile could give you the health benefits of running 10? Without the pain, time or hard work? Sadly, you can’t do this with running, but you can achieve similar results with your marketing content. When you write a useful, insightful marketing piece like a newsletter or a blog post, give it [...]

Tagged as: marketing content, repurposing content

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4 Tips for Better Landing Pages

by Deidre Rienzo March 29, 2011 Online Marketing

You’ve made the effort of writing a guest post, placing an ad, or adding your promotion to a partner’s site. Then you link this useful marketing piece – to your home page. Uh-oh.

Tagged as: landing pages

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Does Your Website Make You Sound Like “That Guy”?

by Mistina Picciano August 20, 2010 Audience

We all know the type: He’s the one at the cocktail party or networking breakfast you can’t escape fast enough. Why? Because he’s going on and on about nothing that you care about. Recently, a friend introduced me to a web developer, usually one of my favorite new contact categories. He heard what we do [...]

Tagged as: audience, marketing roi, Websites

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6 Online Writing Mistakes that Make People Click Away

by Deidre Rienzo February 11, 2010 Marketing

Do you remember “The Gong Show”? Brave contestants would go on stage and display their talents (or lack thereof) in front of three judges. If the contestants made a mistake, or just didn’t impress… GONG. Game over. The world of online business has a gong equivalent. It’s called your bounce rate, and it tracks how [...]

Tagged as: business communication, online marketing, writing tips

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Keyword Research, Search and Content Marketing

by Randy Duermyer December 7, 2009 Content Marketing

When people think of keyword research, they usually think of search marketing – either organic search engine optimization (SEO) or pay per click (PPC) search advertising. However, keyword research also plays a vital role in a content marketing program. Content marketing involves providing the information your targeted prospects crave – usually for free. By providing [...]

Tagged as: content marketing, keyword research, marketing strategy

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