From the category archives:

Marketing

Back to Basics: Email Marketing

by Randy Duermyer November 4, 2011 Email Marketing

Some marketers have given up and abandoned email marketing as a viable tool for building their business, crying, “Email marketing doesn’t work anymore.” Others simply believe that reaching out to prospects by email is tantamount to spam. Our experience has been that email marketing most certainly does work, and if you follow certain guidelines, you [...]

Tagged as: basics, email marketing

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Getting Back to Basics: Blogs

by Randy Duermyer October 28, 2011 Blogs

Are you still on the fence about a blog? Maybe you haven’t made up your mind if a blog will be useful to you. Or, maybe you have a blog but it doesn’t seem to be working the way you thought it would. Sometimes, getting back to basics can help. Blogs can provide greater visibility [...]

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Are “Naked” Books the New Design Trend?

by Mistina Picciano September 21, 2011 Marketing

This post by Jane Genova on IndieReader.com talks about the growth of the market for ebooks and what it may mean for those of us who love the appeal of a well-designed book cover.

Tagged as: cover art, ebooks, publishing

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Is Content Marketing Right for You?

by Randy Duermyer September 2, 2011 Content Marketing

Content marketing has received a lot of attention over the past few years as a particularly effective method for reaching prospects, generating leads and retaining customers. Content marketing relies on providing information that solves problems and builds trust with prospects and existing customers alike. It’s being used by some of the largest marketing organizations in [...]

Tagged as: b2b marketing, content marketing

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9 Tips for a Successful Bait Piece

by Deidre Rienzo August 30, 2011 Business Development

Want to show prospects you’re the real deal? Use a bait piece. A bait piece is a giveaway that entices prospects to share their information with you because, in turn, they receive something of value. A bait piece can help you make an excellent first impression—but only if you do it right.

Tagged as: bait pieces, lead bait

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Want More Newsletter Subscribers? Use a Bait Piece

by Deidre Rienzo August 25, 2011 Business Development

In content marketing, a bait piece is a free, useful resource that gives prospects a taste of your expertise, and brings them into your business loop. One great use for a bait piece is to build your newsletter subscriber list. Offering your prospects something of value will make sharing their information more worthwhile.

Tagged as: bait pieces, content marketing, newsletter subscribers

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4 Marketing Lessons I Learned from My Cats

by Mistina Picciano June 22, 2011 Marketing

Whether or not you’re an animal person, you’ve probably seen studies touting the positive psychological benefits of pets. But, have you encountered many articles on the business lessons to be gained from our furry friends? At any rate, I hope you’ll find these tips moderately useful, if not mildly entertaining.

Tagged as: cats, Marketing

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Subject Lines: How Do Yours Stack Up?

by Deidre Rienzo May 26, 2011 Email Marketing

Previously, I shared tips for click-worthy subject lines, but today, I’m going to give some examples. Let’s take a gander inside my inbox: Good Subject Lines

Tagged as: email newsletters, subject lines

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Time to Stop Sending Email Newsletters?

by Deidre Rienzo May 20, 2011 Direct Marketing

Email newsletters are like iPods. Everybody has one. But remember the old days? When you used to get real, paper newsletters in the mail? They’ve virtually disappeared, replaced by their e-counterparts. As it gets more difficult to stand out amidst email clutter, might it be possible to stand out by returning to an old favorite? [...]

Tagged as: email newsletters, print newsletters

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