From the category archives:

Marketing

9 Tips for a Successful Bait Piece

by Deidre Rienzo August 30, 2011 Business Development

Want to show prospects you’re the real deal? Use a bait piece. A bait piece is a giveaway that entices prospects to share their information with you because, in turn, they receive something of value. A bait piece can help you make an excellent first impression—but only if you do it right.

Tagged as: bait pieces, lead bait

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Want More Newsletter Subscribers? Use a Bait Piece

by Deidre Rienzo August 25, 2011 Business Development

In content marketing, a bait piece is a free, useful resource that gives prospects a taste of your expertise, and brings them into your business loop. One great use for a bait piece is to build your newsletter subscriber list. Offering your prospects something of value will make sharing their information more worthwhile.

Tagged as: bait pieces, content marketing, newsletter subscribers

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4 Marketing Lessons I Learned from My Cats

by Mistina Picciano June 22, 2011 Marketing

Whether or not you’re an animal person, you’ve probably seen studies touting the positive psychological benefits of pets. But, have you encountered many articles on the business lessons to be gained from our furry friends? At any rate, I hope you’ll find these tips moderately useful, if not mildly entertaining.

Tagged as: cats, Marketing

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Subject Lines: How Do Yours Stack Up?

by Deidre Rienzo May 26, 2011 Email Marketing

Previously, I shared tips for click-worthy subject lines, but today, I’m going to give some examples. Let’s take a gander inside my inbox: Good Subject Lines

Tagged as: email newsletters, subject lines

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Time to Stop Sending Email Newsletters?

by Deidre Rienzo May 20, 2011 Direct Marketing

Email newsletters are like iPods. Everybody has one. But remember the old days? When you used to get real, paper newsletters in the mail? They’ve virtually disappeared, replaced by their e-counterparts. As it gets more difficult to stand out amidst email clutter, might it be possible to stand out by returning to an old favorite? [...]

Tagged as: email newsletters, print newsletters

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10 Tips for Click-Worthy Subject Lines: Do yours Stink?

by Deidre Rienzo April 21, 2011 Blogs

It doesn’t matter if your blog post or newsletter is literary gold. With a crummy subject line, people won’t read the message you’ve painstakingly crafted. In today’s environment of digital mania, less patience and overstretched schedules, you need to show your reader that clicking and reading is worth her time. Conveying that value in a [...]

Tagged as: blog posts, blog titles, newsletters, subject lines

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6 Steps to Maximize your Content

by Deidre Rienzo April 14, 2011 Content Marketing

What if running one mile could give you the health benefits of running 10? Without the pain, time or hard work? Sadly, you can’t do this with running, but you can achieve similar results with your marketing content. When you write a useful, insightful marketing piece like a newsletter or a blog post, give it [...]

Tagged as: marketing content, repurposing content

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Is DIY Marketing Right for You?

by Mistina Picciano April 7, 2011 Marketing

If you work in a firm that doesn’t have a dedicated marketing department, you’ve likely wrestled with the decision of whether or not to hire outside help. And you’ve probably considered the usual pros and cons. PROS We can focus on our core business. Additional help will improve our marketing consistency. We’ll get expert advice [...]

Tagged as: diy marketing, Marketing, selecting a marketing partner

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