From the category archives:

Marketing

10 Tips for Click-Worthy Subject Lines: Do yours Stink?

by Deidre Rienzo April 21, 2011 Blogs

It doesn’t matter if your blog post or newsletter is literary gold. With a crummy subject line, people won’t read the message you’ve painstakingly crafted. In today’s environment of digital mania, less patience and overstretched schedules, you need to show your reader that clicking and reading is worth her time. Conveying that value in a [...]

Tagged as: blog posts, blog titles, newsletters, subject lines

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6 Steps to Maximize your Content

by Deidre Rienzo April 14, 2011 Content Marketing

What if running one mile could give you the health benefits of running 10? Without the pain, time or hard work? Sadly, you can’t do this with running, but you can achieve similar results with your marketing content. When you write a useful, insightful marketing piece like a newsletter or a blog post, give it [...]

Tagged as: marketing content, repurposing content

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Is DIY Marketing Right for You?

by Mistina Picciano April 7, 2011 Marketing

If you work in a firm that doesn’t have a dedicated marketing department, you’ve likely wrestled with the decision of whether or not to hire outside help. And you’ve probably considered the usual pros and cons. PROS We can focus on our core business. Additional help will improve our marketing consistency. We’ll get expert advice [...]

Tagged as: diy marketing, Marketing, selecting a marketing partner

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Are You Marketing in a Vacuum?

by Mistina Picciano April 1, 2011 Business Development

Yesterday, driving to a client meeting, I saw a car in one of those promotional wrappers. This one caught my eye not only because of the bright red color, but also because it was advertising a home goods store where I used to shop. The store in my hometown had closed, and I feared they [...]

Tagged as: Marketing, marketing campaigns, promotional wrappers

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4 Tips for Better Landing Pages

by Deidre Rienzo March 29, 2011 Online Marketing

You’ve made the effort of writing a guest post, placing an ad, or adding your promotion to a partner’s site. Then you link this useful marketing piece – to your home page. Uh-oh.

Tagged as: landing pages

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6 Ways to Grow Your Mailing List

by Deidre Rienzo March 2, 2011 Email Marketing

We all have email fatigue. People are far less likely to sign up for your email newsletter today than five years ago, simply because the thrill has worn off. Sorry, but it’s true. Does this mean email marketing doesn’t work? Should we give up on building our subscriber lists? Of course not. Email marketing is [...]

Tagged as: email, email marketing, growing your email list

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Living Dangerously with your Email Marketing?

by Deidre Rienzo February 23, 2011 Email Marketing

Constant Contact. My Emma. AWeber. iContact. Email marketing services like these can be a business owner’s biggest ally. Not using one of them? Big mistake. Are you still bcc’ing your customer communications? Or using an outdated application to send your messages? If so, you’re in the danger zone. This practice may cost you in more [...]

Tagged as: email marketing, email newsletters

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Which Came First: The Keyword or the Content?

by Deidre Rienzo February 18, 2011 Keyword Research

When you build a house, you start with a foundation. When you build content for your website, you need a foundation, too. This foundation is made of keywords. Before you create your website copy, you need to know which keywords and phrases your prospects are searching for (that best describe your business) so you can [...]

Tagged as: keyword research, keywords, seo, website traffic

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