From the category archives:

Search Marketing

Back to Basics: Search Marketing

by Randy Duermyer December 16, 2011 Search Marketing

Recent statistics show that more than 14 billion searches are conducted every day. That’s why it’s not a stretch to see how effective search engine marketing can play a very large role in the amount of traffic coming to your website or blog. Traffic may come to your site in two different ways through search: [...]

Tagged as: basics, online marketing, search marketing

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Website Traffic and SEO

by Randy Duermyer December 24, 2009 Marketing

In part 1 of this series, Website Traffic and Search Engines, I cited recent estimates that 14 billion searches are being conducted each day and stated the almost obvious: the higher up within the results that a site is found, the more likely it will get some traffic from search engines. Part 2, Website Traffic [...]

Tagged as: search engine marketing, seo, website traffic

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Website Traffic and Search Engine Marketing

by Randy Duermyer December 22, 2009 Marketing

In part 1 of this series, Website Traffic and Search Engines, I revealed that recent estimates were that 14 billion searches are conducted each day. I also explained that it doesn’t take a rocket scientist to understand that the higher up within the results that a site is placed, the more likely it is to [...]

Tagged as: ppc, search engine marketing, seo, website traffic

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Website Traffic and Search Engines

by Randy Duermyer December 18, 2009 Blogs

The ultimate goal for nearly anyone with a website is to draw more visitors to their site. Because search engines can account for as many as 80% of those visiting a website (and sometimes even more), it goes without saying that taking proactive steps to get your website found in the search engines is a no-brainer if you want more traffic.

Tagged as: search engine marketing, search engines, website traffic

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Keyword Research, Search and Content Marketing

by Randy Duermyer December 7, 2009 Content Marketing

When people think of keyword research, they usually think of search marketing – either organic search engine optimization (SEO) or pay per click (PPC) search advertising. However, keyword research also plays a vital role in a content marketing program. Content marketing involves providing the information your targeted prospects crave – usually for free. By providing [...]

Tagged as: content marketing, keyword research, marketing strategy

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4 Ways to Sharpen Your Online Marketing

by Travis Heermann August 24, 2009 Marketing

Like television and radio before, the Web has become the technological “go to” for marketing just about everything. Never before have marketers had such wide-open access to such a large target audience with so little effort and expense. But that also means that your marketing efforts can be easily lost in a fog of competing [...]

Tagged as: Facebook, online marketing, social networking, Twitter

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