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Social Media Marketing

17 Crucial Things You Must Know for Social Media Success

by Randy Duermyer May 28, 2010 Social Media Marketing
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The online Social Media Success Summit 2010 has come to a close. I feel fortunate to have attended all but one of the daily sessions throughout the month of May. The presenters were amazing and some of the statistics downright astonishing. The daily tips – some of which I’ve already seen work on a first-hand [...]

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Day 7 Wrapup: Social Media Success Summit 2010 (#SMSS10)

by Randy Duermyer May 26, 2010 Blogs
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Social Media Success Summit 2010 came to a close yesterday, May 25, 2010. The final day pulled plenty of information from previous sessions into a capstone of sorts. While only the last session was intended to do that, the first session of the day on blogging also included a number of tie-ins to demonstrate how [...]

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Day 6 Wrapup: Social Media Success Summit 2010 (#SMSS10)

by Randy Duermyer May 21, 2010 Digg
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Social Media Success Summit 2010 continued yesterday, May 20th. The day’s sessions continued to build on the wealth of information provided throughout this year’s Summit with a great return performance by Facebook guru Mari Smith along with some insightful information on social news sites and a lively panel that consisted of three very popular bloggers, [...]

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Day 5 Wrapup: Social Media Success Summit 2010 (#SMSS10)

by Randy Duermyer May 19, 2010 Marketing
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Social Media Success Summit 2010 was back in session yesterday, May 18th. The day included three more noteworthy sessions that in many ways built on and reinforced what was discussed in the prior sessions with one major exception: The inclusion of mobile marketing and its role in social media. Day 5′s three sessions included: 8 [...]

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Day 4 Wrapup: Social Media Success Summit 2010 (#SMSS10)

by Randy Duermyer May 14, 2010 Case Studies
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Social Media Success Summit 2010 continued yesterday, May 13, 2010. Once again, the day was full of useful information and insight on getting the most out of social media for marketing purposes. Unfortunately, my PC froze up during the final session. Of course, rebooting a PC means you’re not going to rejoin a live session [...]

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Day 3 Wrapup: Social Media Success Summit 2010 (#SMSS10)

by Randy Duermyer May 12, 2010 Case Studies
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Social Media Success Summit 2010 continued yesterday, May 11, 2010. Like the first two days, Day 3 was packed full of information on how to get the most out of your social media initiatives and picked up right where Day 2 left off.   Three sessions were held: Getting the Most Out of LinkedIn How [...]

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Day 1 Wrapup: Social Media Success Summit 2010 (#SMSS10)

by Randy Duermyer May 5, 2010 Social Media Marketing
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Keynote Address: How to Use Twitter As a Marketing Weapon Presenter: Guy Kawasaki The Social Media Success Summit 2010 got underway last night with an engaging keynote address from Guy Kawasaki. The theme of the keynote was that when most of us were first exposed to Twitter, our first reaction was “What is this crap?” [...]

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Market It Write Coverage of Social Media Success Summit – #smss10

by Randy Duermyer April 30, 2010 Social Media Marketing
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I’ll be attending the 2010 online Social Media Success Summit that runs from May 4th through May 25th, 2010 and reporting on it right here on the Market It Write blog. The list of presenters at this year’s summit includes a number of experts in our blog roll: Guy Kawasaki: Entrepreneur and co-founder of Alltop. [...]

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10 More Ways for Businesses to Use LinkedIn

by Randy Duermyer April 16, 2010 Business Development
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In this guest post by Guy Kawasaki on the LinkedIn blog, he points out that now there are over twelve million small-business people on LinkedIn, which is roughly 20 percent of its total user base. The new post is a follow-on to his original post, Ten Ways to Use LinkedIn, now expanded to 13, which [...]

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How Not to Personalize Online Marketing

by Mistina Picciano January 19, 2010 Facebook
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Please don’t misunderstand my title. I’m in favor of customizing the audience’s online marketing experience. Just ask any of our clients. We always recommend ways to tailor content to the specific needs and interests of their target market. What we don’t advocate, however, is insulting the audience’s intelligence in the process.

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