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Day 3 Wrapup: Social Media Success Summit 2010 (#SMSS10)

by Randy Duermyer May 12, 2010 Case Studies
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Social Media Success Summit 2010 continued yesterday, May 11, 2010. Like the first two days, Day 3 was packed full of information on how to get the most out of your social media initiatives and picked up right where Day 2 left off.   Three sessions were held: Getting the Most Out of LinkedIn How [...]

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How Not to Personalize Online Marketing

by Mistina Picciano January 19, 2010 Audience
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Please don’t misunderstand my title. I’m in favor of customizing the audience’s online marketing experience. Just ask any of our clients. We always recommend ways to tailor content to the specific needs and interests of their target market. What we don’t advocate, however, is insulting the audience‘s intelligence in the process.

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