From the category archives:

Social Media Marketing

10 More Ways for Businesses to Use LinkedIn

by Randy Duermyer April 16, 2010 LinkedIn
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In this guest post by Guy Kawasaki on the LinkedIn blog, he points out that now over twelve million small-business people are on LinkedIn, which is roughly 20 percent of its total user base. The new post is a follow-on to his original post, Ten Ways to Use LinkedIn, now expanded to 13, which he [...]

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How Not to Personalize Online Marketing

by Mistina Picciano January 19, 2010 Audience
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Please don’t misunderstand my title. I’m in favor of customizing the audience’s online marketing experience. Just ask any of our clients. We always recommend ways to tailor content to the specific needs and interests of their target market. What we don’t advocate, however, is insulting the audience‘s intelligence in the process.

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Website Traffic and Search Engines

by Randy Duermyer December 18, 2009 Blogs
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The ultimate goal for nearly anyone with a website is to draw more visitors to their site. Because search engines can account for as many as 80% of those visiting a website (and sometimes even more), it goes without saying that taking proactive steps to get your website found in the search engines is a no-brainer if you want more traffic.

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Blogging Tips from the Noveling Front

by Mistina Picciano November 5, 2009 Blogs
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It’s November 5, which means a select few of you (probably those who consider sleep and hygiene nice, but optional) are giddy from the heady, early throes of cranking out 50,000 words in just 30 days. Yep, it’s National Novel Writing Month, or NaNoWriMo, and I, too, have joined more than 100,000 participants in rearranging [...]

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4 Ways to Sharpen Your Online Marketing

by Travis Heermann August 24, 2009 Marketing
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Like television and radio before, the Web has become the technological “go to” for marketing just about everything. Never before have marketers had such wide-open access to such a large target audience with so little effort and expense. But that also means that your marketing efforts can be easily lost in a fog of competing [...]

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10 Ways to Get Started with Social Media

by Mistina Picciano March 11, 2009 Social Media Marketing

Still trying to make sense of social media? You’re not alone. So Facebook has more than 175 200 million active users. And more than six million people are microblogging through Twitter. Many businesses and organizations are taking a “watch-and-see” approach to social media marketing. For those who want to join the online conversation, two words [...]

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