From the category archives:

Newsletters

Build a Better Newsletter in 9 Weeks

by Mistina Picciano May 14, 2013 Newsletter Marketing

Despite an abundance of newsletters that are bad, boring or both, newsletters are still an important marketing tool for several reasons: They go directly to your audience. They keep your organization top of mind. They can be retrieved and read by subscribers at their convenience. When passed along to others, they act as a personal [...]

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Want More Newsletter Subscribers? Use a Bait Piece

by Deidre Rienzo August 25, 2011 Business Development

In content marketing, a bait piece is a free, useful resource that gives prospects a taste of your expertise, and brings them into your business loop. One great use for a bait piece is to build your newsletter subscriber list. Offering your prospects something of value will make sharing their information more worthwhile.

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Looking for Newsletter Content? Read this.

by Deidre Rienzo June 15, 2011 Newsletters
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Newsletter writing is like cooking a meal. Many ingredients and preparation methods are available. Fortunately, not every piece of the meal needs to come from scratch. For example, you can pair a homemade sauce with frozen pasta and serve it with a gourmet salad from the market down the street. You don’t have to milk [...]

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Tips for Choosing Newsletter Format

by Deidre Rienzo June 3, 2011 Email Marketing
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Maybe you’ve been trying to create an email newsletter for some time, but you don’t know what to include. Or maybe you have a newsletter, but you aren’t sure it’s working. What is the right format? We have the formula. Consider these tips, find a good balance, and reap the ROI from a newsletter that [...]

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Subject Lines: How Do Yours Stack Up?

by Deidre Rienzo May 26, 2011 Email Marketing
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Previously, I shared tips for click-worthy subject lines, but today, I’m going to give some examples. Let’s take a gander inside my inbox: Good Subject Lines

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Time to Stop Sending Email Newsletters?

by Deidre Rienzo May 20, 2011 Direct Marketing
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Email newsletters are like iPods. Everybody has one. But remember the old days? When you used to get real, paper newsletters in the mail? They’ve virtually disappeared, replaced by their e-counterparts. As it gets more difficult to stand out amidst email clutter, might it be possible to stand out by returning to an old favorite? [...]

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8 Tips for Value-Packed Newsletters

by Deidre Rienzo May 6, 2011 Email Marketing
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When you’re flipping through TV channels, value makes you stop and watch something. Entertainment value, learning value, interest value… and this value-meter is personal to you. Your newsletter needs personal value, too. Value encourages the recipient to stop and read. You might be sending a newsletter to 100,000 people, but it’s time to stop worrying [...]

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10 Tips for Click-Worthy Subject Lines: Do yours Stink?

by Deidre Rienzo April 21, 2011 Blogs
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It doesn’t matter if your blog post or newsletter is literary gold. With a crummy subject line, people won’t read the message you’ve painstakingly crafted. In today’s environment of digital mania, less patience and  overstretched schedules, you need to show your reader that clicking and reading is worth her time. Conveying that value in a [...]

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6 Ways to Grow Your Mailing List

by Deidre Rienzo March 2, 2011 Email Marketing
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We all have email fatigue. People are far less likely to sign up for your email newsletter today than five years ago, simply because the thrill has worn off. Sorry, but it’s true. Does this mean email marketing doesn’t work? Should we give up on building our subscriber lists? Of course not. Email marketing is [...]

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Living Dangerously with your Email Marketing?

by Deidre Rienzo February 23, 2011 Email Marketing
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Constant Contact. My Emma. AWeber. iContact. Email marketing services like these can be a business owner’s biggest ally. Not using one of them? Big mistake. Are you still bcc’ing your customer communications? Or using an outdated application to send your messages? If so, you’re in the danger zone. This practice may cost you in more [...]

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