From the category archives:

Social Media Marketing

Getting Back to Basics: Blogs

by Randy Duermyer October 28, 2011 Blogs

Are you still on the fence about a blog? Maybe you haven’t made up your mind if a blog will be useful to you. Or, maybe you have a blog but it doesn’t seem to be working the way you thought it would. Sometimes, getting back to basics can help. Blogs can provide greater visibility [...]

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10 Tips for Click-Worthy Subject Lines: Do yours Stink?

by Deidre Rienzo April 21, 2011 Blogs

It doesn’t matter if your blog post or newsletter is literary gold. With a crummy subject line, people won’t read the message you’ve painstakingly crafted. In today’s environment of digital mania, less patience and overstretched schedules, you need to show your reader that clicking and reading is worth her time. Conveying that value in a [...]

Tagged as: blog posts, blog titles, newsletters, subject lines

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Day 6 Wrapup: Facebook Success Summit 2010 (#fbss10)

by Randy Duermyer October 27, 2010 Facebook

The Facebook Success Summit concluded on Tuesday, October 26 with three more information-packed sessions, picking up where last Thursday’s Day 5 sessions left off. The final sessions were: Session 1: Using Facebook to Create Mega Events Session 2: Preparing for the Future of Facebook and What Tomorrow Means for Business Session 3: From Fishers to [...]

Tagged as: #fbss10, Facebook apps, Facebook events, Facebook plugins, Facebook Success Summit, graph API

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Day 4 Wrapup: Facebook Success Summit 2010 (#fbss10)

by Randy Duermyer October 21, 2010 Facebook

The Facebook Success Summit continued Tuesday, October 19, with three more highly informative sessions. Despite losing the audio feed three times from Microsoft Live Meeting, here’s a summary of Day 4: Session 1: From Fans to Superfans: How To Turbo-Boost Your Facebook Engagement Session 2: Profiles of Facebook Success: Retailers and Restaurants (Panel Discussion) How [...]

Tagged as: contests, Facebook, Fan pages, FBSS 10, Mari Smith, sweepstakes

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Day 3 Wrapup: Facebook Success Summit 2010 (#fbss10)

by Randy Duermyer October 13, 2010 Facebook

After last Wednesday’s whirlwind Day 2 session, the Facebook Success Summit continued yesterday with three more informative sessions that covered a lot of Facebook ground. I’ll do my best to summarize the highlights. Because of the length of this post, I’ve included anchor links so you can access a specific session directly or read through [...]

Tagged as: Cisco, Facebook marketing, Facebook Success Summit 2010, Intel, open graph, SAP, strategy

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Day 2 Wrapup: Facebook Success Summit 2010 (#fbss10)

by Randy Duermyer October 7, 2010 Facebook

After Tuesday’s inspiring keynote by Brian Solis, the Facebook Success Summit continued Wednesday, October 6th, with three fast-paced and information-packed sessions that are summarized here.

Tagged as: #fbss10, Amy Porterfield, Chris Treadaway, Cindy King, community, engagement, Facebook, Facebook advertising, Facebook fan pages, Mari Smith, Social Media Examiner, Social Media Marketing