From the category archives:

Writing

Keep Your White Papers out of the Black Hole

by Travis Heermann May 22, 2013 White Papers

And by “black hole”, I mean the Recycle Bin. Here’s the problem with a lot of white papers: companies forget that the white paper must have value to the audience. Yes, the audience is potential clients, and yes, the white paper’s main purpose is to establish credibility/authority. However, to generate leads, the white paper must [...]

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Four Ways to Beat Blogger’s Block

by Guest November 9, 2012 Blogs

Guest post by: Carlina Yepinski When you run a blog day in and day out, it can become difficult to come up with fresh, new content. Writing can feel like a chore. You can run out of ideas, and you can lose your motivation for finding them. Blogging block can cripple even the most seasoned [...]

Tagged as: blogging, writer's block

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3 Marketing Lessons from Fiction Workshops

by Guest October 19, 2012 Communication

Guest post by: Nadia Jones I went into college as an English major on a research scholarship, but quickly became disillusioned with the tedium of literary criticism. I drifted away to other electives, thinking maybe I’d switch majors, when by chance I was accepted in a fiction workshop. The experience changed my life: here I [...]

Tagged as: marketing communications, Writing

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Back to Basics: Writing

by Randy Duermyer January 13, 2012 Writing

Has the quality of writing gotten worse over the past century or so? How about over the past 5 years or so with the popularity of texting and tweeting? Linguistic studies at various years in the 20th century and today reveal some surprising facts about the way college students have used English in previous decades. [...]

Tagged as: basics, Writing

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Is Less Copy a Good Idea?

by Deidre Rienzo March 24, 2011 Communication

Think less copy on your home page seems like a good idea? We do, too – usually. But having less copy isn’t as simple as it might sound. Light copy might seem ideal, but it can backfire unless it’s done right. When it comes to home page copy, balancing lightness with effectiveness is tricky.

Tagged as: home page content, web copy, website content

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How to Find Time to Write

by Mistina Picciano January 7, 2011 Writing

Many of us have writing projects we’re struggling to find time for, whether it’s a blog or the Great American Novel. Unfortunately, a lot of us have bought into the myth of writing as this almost-mystical experience that demands huge swaths of uninterrupted time, during which we call forth our muse for divine inspiration. Too [...]

Tagged as: finding time to write, time management, writing tips

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What Do Marketing and Mysteries Have in Common?

by Mistina Picciano August 27, 2010 Communication

“What is the writer’s first job?” Award-winning mystery novelist Reed Farrel Coleman asked the question at a recent workshop sponsored by the Mystery Writers of America. A few attendees ventured educated guesses like “develop plot” or “sit down and write.” Some enlightened soul soon voiced the answer Coleman was seeking: “To entertain.” Exactly. He expanded [...]

Tagged as: copywriting, marketing copy, sales copy

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How to Circumvent Resistance and Stay Out of the Trash Bin

by Travis Heermann July 29, 2010 Business Development

In an age super-saturated with marketing messages, your prospects have developed such an aversion to being sold anything that you have to overcome resistance at every step. They pick up your direct mail package, see what it is… and toss it in the garbage. So you add some intriguing copy or graphics to the envelope, [...]

Tagged as: marketing resistance, overcoming objections, sales resistance

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