From the category archives:

Writing

Back to Basics: Writing

by Randy Duermyer January 13, 2012 Writing

Has the quality of writing gotten worse over the past century or so? How about over the past 5 years or so with the popularity of texting and tweeting? Linguistic studies at various years in the 20th century and today reveal some surprising facts about the way college students have used English in previous decades. [...]

Tagged as: basics, Writing

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Is Less Copy a Good Idea?

by Deidre Rienzo March 24, 2011 Communication

Think less copy on your home page seems like a good idea? We do, too – usually. But having less copy isn’t as simple as it might sound. Light copy might seem ideal, but it can backfire unless it’s done right. When it comes to home page copy, balancing lightness with effectiveness is tricky.

Tagged as: home page content, web copy, website content

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How to Find Time to Write

by Mistina Picciano January 7, 2011 Writing

Many of us have writing projects we’re struggling to find time for, whether it’s a blog or the Great American Novel. Unfortunately, a lot of us have bought into the myth of writing as this almost-mystical experience that demands huge swaths of uninterrupted time, during which we call forth our muse for divine inspiration. Too [...]

Tagged as: finding time to write, time management, writing tips

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What Do Marketing and Mysteries Have in Common?

by Mistina Picciano August 27, 2010 Communication

“What is the writer’s first job?” Award-winning mystery novelist Reed Farrel Coleman asked the question at a recent workshop sponsored by the Mystery Writers of America. A few attendees ventured educated guesses like “develop plot” or “sit down and write.” Some enlightened soul soon voiced the answer Coleman was seeking: “To entertain.” Exactly. He expanded [...]

Tagged as: copywriting, marketing copy, sales copy

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How to Circumvent Resistance and Stay Out of the Trash Bin

by Travis Heermann July 29, 2010 Business Development

In an age super-saturated with marketing messages, your prospects have developed such an aversion to being sold anything that you have to overcome resistance at every step. They pick up your direct mail package, see what it is… and toss it in the garbage. So you add some intriguing copy or graphics to the envelope, [...]

Tagged as: marketing resistance, overcoming objections, sales resistance

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How to Be a Marketing Drama Queen

by Travis Heermann July 21, 2010 Communication

Evoking response is the primary duty of any marketing campaign. Generating more sales and revenue than the campaign cost to produce is the bottom line. Any good marketer knows that the first step is understanding the benefits of the product or service. Why should the customer care about what you’re saying? How can your widget [...]

Tagged as: advertising, business communication, copywriting, Marketing, messaging, sales

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What Motivates Your Prospect?

by Travis Heermann July 14, 2010 Audience

The Myers-Briggs Temperament Test is an increasingly popular way to identify what makes a person tick. The Myers-Briggs Test, originally developed in the 1950s, is now used worldwide to identify patterns of behavior and attitude. The expansion of the test’s popularity has been spurred in large part by Dr. David Keirsey, who refined and expanded [...]

Tagged as: audience, messaging

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7 Tips for Tapping Your Creativity

by Travis Heermann July 6, 2010 Writing

Professionals of all backgrounds need to unlock the doors of creativity at one time or another. Copywriters, marketers, executives, anyone who needs to find new solutions to intractable problems. Sometimes those solutions do not come. The brain feels blocked. How do you free your imagination? Writers, for instance, are in the business of capturing emotions. [...]

Tagged as: business communication, copywriting, creativity, discipline, Writing, writing tips

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Why Less Is More in Writing

by Mistina Picciano July 1, 2010 Writing

“I didn’t have time to write a short letter, so I wrote a long one instead.” – Mark Twain I’ve just finished reading The Power of Less by Leo Babauta, yet another book that promises greater productivity with less effort. His principles are sound, and reading the book takes very little time. Putting those principles [...]

Tagged as: brevity, dvorak, qwerty, Writing

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