From the category archives:

Audience

7 Critical Elements in Direct Marketing Campaigns

by Travis Heermann May 15, 2009 Audience

Direct marketing campaigns require seven proven elements to be successful. Omitting any of these can seriously reduce the effectiveness of your efforts.

Tagged as: audience, direct marketing, sales

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Understanding your Audience

by Travis Heermann April 3, 2009 Audience

In a previous post, we discussed how critical it is to understand your audience, so that you can speak to them most effectively. Casualness and formality are different styles. It’s important to be able to write in styles across the formality spectrum, but they have the same purpose: to help you connect most effectively with [...]

Tagged as: audience, casual, formal, voice

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Casual vs. Formal Writing? Know Your Audience!

by Travis Heermann March 19, 2009 Audience

Who wouldn’t like to sit around home and work in pajamas, go to work in blue jeans and a T-shirt, and wear fuzzy slippers around the office? If you’re a freelancer, you might get to do just that, but most of us don’t have that luxury. Nevertheless, in recent decades, many workplaces have relaxed dress standards [...]

Tagged as: audience, business communication, casual, formal, grammar, voice

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