From the category archives:

Web Writing

6 Online Writing Mistakes that Make People Click Away

by Deidre Rienzo February 11, 2010 Marketing
Thumbnail image for 6 Online Writing Mistakes that Make People Click Away

Do you remember “The Gong Show”? Brave contestants would go on stage and display their talents (or lack thereof) in front of three judges. If the contestants made a mistake, or just didn’t impress… GONG. Game over. The world of online business has a gong equivalent. It’s called your bounce rate, and it tracks how [...]

2 comments Read the full post →

How People Read on the Web

by Travis Heermann January 7, 2010 Web Writing
Thumbnail image for How People Read on the Web

Let’s face it, you’re going to read this paragraph. More than likely, you’re going to read this one, too. They’re both short paragraphs, with short sentences. However, the further you get into this blog post, the more likely you’re going to start scanning, rather than reading closely. You’ll start looking for keywords or sentences with [...]

0 comments Read the full post →

Website Traffic and Search Engines

by Randy Duermyer December 18, 2009 Blogs
Thumbnail image for Website Traffic and Search Engines

The ultimate goal for nearly anyone with a website is to draw more visitors to their site. Because search engines can account for as many as 80% of those visiting a website (and sometimes even more), it goes without saying that taking proactive steps to get your website found in the search engines is a no-brainer if you want more traffic.

0 comments Read the full post →

It’s Not the Same! How Online Copy Should Differ from Print

by Deidre Rienzo September 15, 2009 Web Writing
Thumbnail image for It’s Not the Same! How Online Copy Should Differ from Print

Want to recycle your print copy for the web? Please. Don’t. To make your best impression in each medium, target your approach. Why? Because your readers’ patience, processing, and ability to absorb are different for print and online content. Reading a book is different from flipping through a stack of magazines looking at headlines. In [...]

0 comments Read the full post →