Market It Write

3 Important Reasons to Use Lift Notes in Sales Letters

by Travis Heermann June 15, 2010 Business Development

Lift notes, also known as lift letters, are so-called because studies have shown that they can increase the response rate of a sales letter by as much as 50%. But what is a lift note exactly? A lift note is a short letter or note from someone other than the writer of the main sales [...]

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Tagged as: lift letters, lift notes, sales letters

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4 Essential Tips for Writing an Effective Letter

by Travis Heermann June 8, 2010 Audience

Does anyone write letters anymore? We have e-mail, text messaging, social media web sites, and the soul of communicational brevity, Twitter. With all these other forms of communication, do we still need to know how to write a good letter? Whether you’re seeking employment, trying to sell widgets, or contacting business associates, now, more than [...]

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Tagged as: audience, business letters, how to write a letter, letters

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7 Attention-Grabbing Words for the 21st Century

by Travis Heermann June 1, 2010 Communication

Culture evolves and language evolves with it. Words that worked in 1950 will not necessarily work in the 21st century. The following list of words seize the attention of your audience–whether your audience is sales prospects, potential donors, or voters–and elicit powerful internal responses with American audiences. In the direction our culture is evolving, these [...]

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Tagged as: attention grabbing words, messaging, words

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Day 6 Wrapup: Social Media Success Summit 2010 (#SMSS10)

by Randy Duermyer May 21, 2010 Digg

Social Media Success Summit 2010 continued yesterday, May 20th. The day’s sessions continued to build on the wealth of information provided throughout this year’s Summit with a great return performance by Facebook guru Mari Smith along with some insightful information on social news sites and a lively panel that consisted of three very popular bloggers, [...]

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Tagged as: Digg, Facebook, smss 2010, Social Media Marketing, Twitter

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Day 4 Wrapup: Social Media Success Summit 2010 (#SMSS10)

by Randy Duermyer May 14, 2010 Case Studies

Social Media Success Summit 2010 continued yesterday, May 13, 2010. Once again, the day was full of useful information and insight on getting the most out of social media for marketing purposes. Unfortunately, my PC froze up during the final session. Of course, rebooting a PC means you’re not going to rejoin a live session [...]

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Tagged as: case studies, contests, Local Business, smss 2010, Social Media Marketing

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Day 3 Wrapup: Social Media Success Summit 2010 (#SMSS10)

by Randy Duermyer May 12, 2010 Case Studies

Social Media Success Summit 2010 continued yesterday, May 11, 2010. Like the first two days, Day 3 was packed full of information on how to get the most out of your social media initiatives and picked up right where Day 2 left off. Three sessions were held: Getting the Most Out of LinkedIn How [...]

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Tagged as: flickr, LinkedIn, online video, smss 2010, social media case studies, Social Media Marketing, youtube

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Market It Write

3 Important Reasons to Use Lift Notes in Sales Letters

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