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Monday Madeleines – Mixed Bag Edition, 12/19/2011

by Mistina Picciano December 19, 2011 Monday Madeleines

The holidays are just about right on top of us now. Take a few minutes, relax and get off to a good start with our Mixed Bag edition of Monday Madeleines. And by all means, leave a comment and let us know you’re alive. Have fun!

Tagged as: advertising, foodies, Hanukkah, Kmart, Kwanzaa

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How to Be a Marketing Drama Queen

by Travis Heermann July 21, 2010 Communication

Evoking response is the primary duty of any marketing campaign. Generating more sales and revenue than the campaign cost to produce is the bottom line. Any good marketer knows that the first step is understanding the benefits of the product or service. Why should the customer care about what you’re saying? How can your widget [...]

Tagged as: advertising, business communication, copywriting, Marketing, messaging, sales

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