Posts tagged as:

audience

Back to Basics: Know your Audience

by Randy Duermyer November 11, 2011 Audience

Talk to marketers and they’ll have no problem describing their target market to you. Unfortunately, many don’t take that knowledge and use it to better understand their target audience when writing copy, blog posts or website pages. If you don’t fully understand and consider the target audience for your marketing and sales materials, how can [...]

0 comments Read the full post →

Does Your Marketing Make This Social Faux Pas?

by Mistina Picciano January 25, 2011 Marketing
Thumbnail image for Does Your Marketing Make This Social Faux Pas?

Imagine you’re at a cocktail party. You bump into an attractive member of the opposite sex and start chatting. This pleasant person proceeds to share details about his (or her) education, career history, awards, community service… How long would it take for your eyes to glaze over? We know that society generally frowns upon braggarts. [...]

0 comments Read the full post →

Does Your Website Make You Sound Like “That Guy”?

by Mistina Picciano August 20, 2010 Audience
Thumbnail image for Does Your Website Make You Sound Like “That Guy”?

We all know the type: He’s the one at the cocktail party or networking breakfast you can’t escape fast enough. Why? Because he’s going on and on about nothing that you care about. Recently, a friend introduced me to a web developer, usually one of my favorite new contact categories. He heard what we do [...]

0 comments Read the full post →

What Motivates Your Prospect?

by Travis Heermann July 14, 2010 Audience
Thumbnail image for What Motivates Your Prospect?

The Myers-Briggs Temperament Test is an increasingly popular way to identify what makes a person tick. The Myers-Briggs Test, originally developed in the 1950s, is now used worldwide to identify patterns of behavior and attitude. The expansion of the test’s popularity has been spurred in large part by Dr. David Keirsey, who refined and expanded [...]

0 comments Read the full post →

4 Essential Tips for Writing an Effective Letter

by Travis Heermann June 8, 2010 Audience
Thumbnail image for 4 Essential Tips for Writing an Effective Letter

Does anyone write letters anymore? We have e-mail, text messaging, social media web sites, and the soul of communicational brevity, Twitter. With all these other forms of communication, do we still need to know how to write a good letter? Whether you’re seeking employment, trying to sell widgets, or contacting business associates, now, more than [...]

4 comments Read the full post →

Top 10 Writing Mistakes Part 2: Today

by Travis Heermann March 31, 2010 Communication
Thumbnail image for Top 10 Writing Mistakes Part 2: Today

In Part 1, we examined error studies of writing during three decades of the 20th Century: 1917, the late 1930s, and 1986. We found that the nature of the errors shifted slightly–even though the primary errors were with comma usage, pronouns, spelling/misused words, verb tense–but the incidence of errors held steady, at about 2.1-2.2 errors [...]

0 comments Read the full post →

4 Gender Differences in Marketing Approach

by Travis Heermann February 14, 2010 Audience
Thumbnail image for 4 Gender Differences in Marketing Approach

Gender differences abound. Obvious, right? Feminism and equality aside, failing to recognize that women write and respond to writing differently than men is a recipe for ineffective communication. Nevertheless, it is important to recognize that the following differences are generalities; women are no more alike among themselves as men are.

4 comments Read the full post →

3 Myths and Realities about Language and Audience

by Travis Heermann February 2, 2010 Audience
Thumbnail image for 3 Myths and Realities about Language and Audience

Whether your line of work is business or politics, it pays to know your audience. The world is full of businesses that failed because they did not know their audience. If you don’t, your message, however finely crafted it might be, will be ineffective because it did not appeal. Here are a few facts to [...]

0 comments Read the full post →

10 Writing Tips to Get (and Keep) Prospects’ Attention

by Deidre Rienzo September 25, 2009 Marketing
Thumbnail image for 10 Writing Tips to Get (and Keep) Prospects’ Attention

Making a powerful impression on your readers isn’t easy. They’re busy, impatient, and quick to click away from that site or close that brochure. The good news? Creating connections with words isn’t rocket science. It just takes a little know-how. Check out these 10 writing tips for ways to draw readers in—and keep them wanting [...]

0 comments Read the full post →

No Accounting for Some People

by David Sattler June 29, 2009 Marketing

Most advertising and marketing seems to talk to itself, with companies touting things only of interest to themselves. For example, I recently had a meeting with a business owner who was complaining about the time he’d wasted that morning listening to a presentation/sales pitch from an accounting firm that wanted his business. He’d seen them [...]

0 comments Read the full post →
Copyright 2010 Market It Write | Email Us | 212.757.7572 | Design: Tribecca Designs | WebDev: Crescent Leaf
twitter facebook youtube linkdin