Posts tagged as:

audience

What Motivates Your Prospect?

by Travis Heermann July 14, 2010 Audience
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The Myers-Briggs Temperament Test is an increasingly popular way to identify what makes a person tick. The Myers-Briggs Test, originally developed in the 1950s, is now used worldwide to identify patterns of behavior and attitude. The expansion of the test’s popularity has been spurred in large part by Dr. David Keirsey, who refined and expanded [...]

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4 Essential Tips for Writing an Effective Letter

by Travis Heermann June 8, 2010 Audience
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Does anyone write letters anymore? We have e-mail, text messaging, social media web sites, and the soul of communicational brevity, Twitter. With all these other forms of communication, do we still need to know how to write a good letter? Whether you’re seeking employment, trying to sell widgets, or contacting business associates, now, more than [...]

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Top 10 Writing Mistakes Part 2: Today

by Travis Heermann March 31, 2010 Communication
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In Part 1, we examined error studies of writing during three decades of the 20th Century: 1917, the late 1930s, and 1986. We found that the nature of the errors shifted slightly–even though the primary errors were with comma usage, pronouns, spelling/misused words, verb tense–but the incidence of errors held steady, at about 2.1-2.2 errors [...]

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4 Gender Differences in Marketing Approach

by Travis Heermann February 14, 2010 Audience
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Gender differences abound. Obvious, right? Feminism and equality aside, failing to recognize that women write and respond to writing differently than men is a recipe for ineffective communication. Nevertheless, it is important to recognize that the following differences are generalities; women are no more alike among themselves as men are.

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3 Myths and Realities about Language and Audience

by Travis Heermann February 2, 2010 Audience
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Whether your line of work is business or politics, it pays to know your audience. The world is full of businesses that failed because they did not know their audience. If you don’t, your message, however finely crafted it might be, will be ineffective because it did not appeal. Here are a few facts to [...]

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10 Writing Tips to Get (and Keep) Prospects’ Attention

by Deidre Rienzo September 25, 2009 Business Development
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Making a powerful impression on your readers isn’t easy. They’re busy, impatient, and quick to click away from that site or close that brochure. The good news? Creating connections with words isn’t rocket science. It just takes a little know-how. Check out these 10 writing tips for ways to draw readers in—and keep them wanting [...]

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No Accounting for Some People

by David Sattler June 29, 2009 Marketing

Most advertising and marketing seems to talk to itself, with companies touting things only of interest to themselves. For example, I recently had a meeting with a business owner who was complaining about the time he’d wasted that morning listening to a presentation/sales pitch from an accounting firm that wanted his business. He’d seen them [...]

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Understanding your Audience

by Travis Heermann April 3, 2009 Audience

In a previous post, we discussed how critical it is to understand your audience, so that you can speak to them most effectively. Casualness and formality are different styles. It’s important to be able to write in styles across the formality spectrum, but they have the same purpose: to help you connect most effectively with [...]

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Casual vs. Formal Writing? Know Your Audience!

by Travis Heermann March 19, 2009 Writing

Who wouldn’t like to sit around home and work in pajamas, go to work in blue jeans and a T-shirt, and wear fuzzy slippers around the office? If you’re a freelancer, you might get to do just that, but most of us don’t have that luxury. Nevertheless, in recent decades, many workplaces have relaxed dress standards [...]

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