by Travis Heermann
April 3, 2009
Audience
In a previous post, we discussed how critical it is to understand your audience, so that you can speak to them most effectively. Casualness and formality are different styles. It’s important to be able to write in styles across the formality spectrum, but they have the same purpose: to help you connect most effectively with [...]
Tagged as:
audience,
casual,
formal,
voice
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by Travis Heermann
March 19, 2009
Audience
Who wouldn’t like to sit around home and work in pajamas, go to work in blue jeans and a T-shirt, and wear fuzzy slippers around the office? If you’re a freelancer, you might get to do just that, but most of us don’t have that luxury. Nevertheless, in recent decades, many workplaces have relaxed dress standards [...]
Tagged as:
audience,
business communication,
casual,
formal,
grammar,
voice
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