Posts tagged as:

direct mail

10 Costly Mistakes Direct Mail Marketers Make and How to Avoid Them

by Guest March 27, 2013 Direct Marketing

Guest post by: Alison Parcell Direct mail marketing is still an effective form of advertising. Done right, it can have a greater impact than online advertising. However, the costs of sending a physical letter to every person on your list far exceed those of sending an email, so it’s important to manage direct mail campaigns [...]

Tagged as: direct mail, Marketing

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Be a Direct Mail Superstar! Here’s How

by Guest June 13, 2012 Direct Marketing

Guest post by: Sheila Dillon Gone are the days when direct mail was seen as the distant cousin of more common advertising or promotional platforms, like print and broadcast media. Direct marketing experts have done a great job of professionalizing the industry, removing clutter and misleading pieces from the equation. But here’s the thing: you [...]

Tagged as: direct mail

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7 Ways to Keep your Direct Marketing Fresh

by Guest March 5, 2012 Direct Marketing

Guest post by: Tej Shah Direct Mail is dying. That’s the assessment from a 2009 study by Borrell Associates, which found that advertising revenue from direct mail will plunge by a whopping 39% by the end of 2013. Anyone whistling through the nearly empty hallways of the local post office (if it’s still open) can see [...]

Tagged as: direct mail