by Deidre Rienzo
February 18, 2011
Keyword Research
When you build a house, you start with a foundation. When you build content for your website, you need a foundation, too. This foundation is made of keywords. Before you create your website copy, you need to know which keywords and phrases your prospects are searching for (that best describe your business) so you can [...]
Tagged as:
keyword research,
keywords,
seo,
website traffic
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by Randy Duermyer
December 7, 2009
Content Marketing
When people think of keyword research, they usually think of search marketing – either organic search engine optimization (SEO) or pay per click (PPC) search advertising. However, keyword research also plays a vital role in a content marketing program. Content marketing involves providing the information your targeted prospects crave – usually for free. By providing [...]
Tagged as:
content marketing,
keyword research,
marketing strategy
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