Posts tagged as:

language

Top 10 Writing Mistakes Part 2: Today

by Travis Heermann March 31, 2010 Communication
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In Part 1, we examined error studies of writing during three decades of the 20th Century: 1917, the late 1930s, and 1986. We found that the nature of the errors shifted slightly–even though the primary errors were with comma usage, pronouns, spelling/misused words, verb tense–but the incidence of errors held steady, at about 2.1-2.2 errors [...]

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How Many Kinds of Grammar Are There Really?

by Travis Heermann February 4, 2010 Editing
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Most people believe that English grammar is simply English grammar. There is a right way and a wrong way to construct a sentence, a right place and a wrong place to put a comma, words that go together and words that don’t. For the most part, this is true. There are dozens, perhaps hundreds, of [...]

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3 Myths and Realities about Language and Audience

by Travis Heermann February 2, 2010 Audience
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Whether your line of work is business or politics, it pays to know your audience. The world is full of businesses that failed because they did not know their audience. If you don’t, your message, however finely crafted it might be, will be ineffective because it did not appeal. Here are a few facts to [...]

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10 Writing Tips to Get (and Keep) Prospects’ Attention

by Deidre Rienzo September 25, 2009 Business Development
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Making a powerful impression on your readers isn’t easy. They’re busy, impatient, and quick to click away from that site or close that brochure. The good news? Creating connections with words isn’t rocket science. It just takes a little know-how. Check out these 10 writing tips for ways to draw readers in—and keep them wanting [...]

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Breathe in, breathe out. With a comma.

by Mistina Picciano July 17, 2009 Editing

If you want to communicate your written message clearly, then you owe it to yourself, and your audience, to be purposeful about punctuation. Take the comma. Used correctly, it can help your readers navigate their way through some of your most sophisticated prose. Used effectively, it can add a subtle pause to accentuate your point. [...]

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Don’t Scare the Bamboo

by Mistina Picciano January 26, 2009 Editing

Each time I visit Taiwan, I fall more in love with my mother’s country. The island’s natural beauty, the food, the culture – all make me proud of my Taiwanese heritage. A friend who recently visited Taiwan described it as one of the world’s most under-rated travel destinations. He has a point. But Taiwan has [...]

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